What Is Marketing Spend?
What is marketing spend? It’s all of the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and any other marketing activities. Have you ever heard the saying, “It takes money to make money”? That phrase is definitely true in the marketing world. If you want to meet […]
What Is a Marketing Opportunity?
What is a marketing opportunity? It’s a way to grow your business or brand. It allows you to connect with potential customers and attract new leads searching for solutions your company can offer. No one wants their company’s growth to become stagnant or stall altogether. But if you’re always going the same tactics with your marketing […]
What Is A Marketing Dashboard?
A marketing dashboard displays an array of information to help you track the progress of your marketing goals. Learn eight essential metrics you should be tracking.
What Is Domain Authority?
What is domain authority? Domain authority (D.A.) is the relevance and reputation of your website in relation to your area of expertise. It’s a search engine ranking score that helps to establish the success of your site. Several factors go into scoring your domain authority. Google’s algorithm for its search engine results page (SERP) ranking […]
What Is Sales Forecasting?
What is sales forecasting? Sales forecasting predicts the future sales of your business. These reports can be done monthly, quarterly, semi-annual and annual periods. This process helps you manage the future of your business more efficiently by dictating budgets, influence investors, and more. There are two types of sales forecasting: bottom-up forecasts and top-down forecasts. With […]
What Is Your Customer Acquisition Cost (CAC)?
Knowing your customer acquisition cost helps in calculating the ROI of your marketing efforts. Learn more about this valuable figure.
What Is Return on Ad Spend (ROAS)?
Need to stretch your advertising budget as far as it can go? Knowing your ROAS can help you advertise and invest more wisely.