What Is a Sender Score?
What is a sender score? A sender score is way to boost the chance of your emails ending up in a user’s inbox, rather than their spam folder, a sender score is the reputation of your email account’s IP address. The lower it is, the more difficult it’ll be to reach that inbox. Think of […]
What Is a QR Code?
What is a QR code? A Quick Response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL, whether that’s a blog, newsletter sign-up form or app download. QR codes aren’t a modern creation. Far from it, in fact. They were invented in […]
What Is Responsive Design?
What is responsive design? A website that automatically adapts to the device it’s being viewed on — whether it’s a computer, tablet or smartphone — for a greater user experience. Whether it’s searching Google in the bathroom or scrolling through social media sites before bed, many people access content through their phones. But not all content is mobile-friendly, turning […]
What Is a Heatmap?
Learn the different types of heatmaps, from hover to scroll, and the benefits you’ll get by using them to analyze your content and readers’ behaviors.