Blogging a Comeback: How We Rebooted Our B2B Blog From 3K to 50K+ Organic Monthly Pageviews (and Growing)
See the real numbers, strategies and timelines on how we’ve increased our organic B2B blog traffic from 3K to 50K+ sustainable pageviews per month (and still growing).
Mantras for a Better Freelance Writing Portfolio to Catapult Your Career
After managing hundreds of freelancers and reviewing countless applications and portfolios in his media career, editorial chief Justin McKinley offers his advice to make the most authentic and effective freelance writing portfolio.
SEO: What’s In, What’s Out, What’s Ahead
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives on link building, voice search, personalization and more.
Guide to Fleshing Out a Concept
If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, download a basic one-pager to help talent understand your needs.
Guide to Pitching a Basic Article
Approach pitching with better consistency and effectiveness. Download a template you can customize to fit the requirements for any client you’re pitching.
Guide to Making a Feature-Length Listicle
Download an example template for a 1,000-word article to cover a common listicle tactic: relaying multiple strategies to solve a problem.
Guide to Blog Post Tagging
Help readers find and filter your content by employing a standard system to organize and tag your content. Download a template to get started.
Guide to Social Media Post Tagging
Don’t let your social media become a free-for-all when it comes to tags and hashtags. Download a template to help organize an intentional approach.
Live Video Playbook for Marketers
Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.
Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
Lessons From a $500,000 Live Video Campaign in Vegas [Ebook]
Sharpen your video marketing with lessons from our ‘Live Video Playbook for Marketers’, a companion ebook to our breakout session at INBOUND 2017. Learn do’s, don’ts and experts’ stories from the field.
How to Grow Your Agency With ClearVoice
Make your agency limitless. Get answers to the most pressing questions by agency stakeholders on how ClearVoice can help you consolidate your toolset, manage limitless clients, increase efficiency, find vetted talent, and create better content, faster. Length: 13 pages.
Guide to Telling Your Brand’s Story Better Via Social Media
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
Winning With Content: Higher Education and Nonprofits
Elevate awareness, increase recruitment and bolster fundraising efforts for far less money than traditional marketing. Review a primer on content strategy, with examples of institutions excelling in the most popular content types. Plus, more than 50 resources. Length: 68 pages.
Data Study: Social Sharing Trends Across 14 Industries
Timing is everything. We analyzed more than 630,000 posts in 14 industries to tell you which types of content get shared the most, the best day of the week to post, and the best social channel to engage with (Facebook, Pinterest or LinkedIn). Length: 21 pages.