Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
We look back at nine digital marketing predictions for 2018 from sources like Entrepreneur and Ad Age, and see how close they were as we head into 2019.
