Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
How to Create a Podcast: A Step-by-Step Guide for Content Marketers
From coming up with a catchy name to getting the sound right, details matter when creating a podcast. Use this guide to ensure you hit all the components of creating a successful podcast.
Cheap and Free Alternatives to Content Marketing Conferences
Don’t have the budget to travel to content marketing conferences? Don’t sweat it. These cheap (or free!) online resources will enable you to still learn and grow from content marketing’s best — without the hefty price tag.
Top 25+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
15 Examples of Irresistible Calls to Action to Use in Your Content Marketing
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
How Web Content and Ads Work Together to Make Your Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
7 Meaningful Activities to Develop Your Brand’s Voice
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
8 Proven Ways to Make Readers Pay Attention to Your Promo Writing
Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.
9 Types of Videos That Will Jumpstart Your Marketing Efforts
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
How to Increase the Life Span of a Piece of Content
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
How to Use ROI to Defend Your Content Marketing Efforts
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
2019 State of Social Media Report Touts Importance of Stories
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.