Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
From evoking emotions to building anticipation, follow these proven principles to delight and engage.
If you want to engage with customers as individuals you must have a personalization strategy to be successful.
Only focusing on demographics with audience targeting? You’re missing an opportunity to gain a deeper understanding of how your audience really thinks and why they think that way.
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.
From coming up with a catchy name to getting the sound right, details matter when creating a podcast. Use this guide to ensure you hit all the components of creating a successful podcast.
Don’t have the budget to travel to content marketing conferences? Don’t sweat it. These cheap (or free!) online resources will enable you to still learn and grow from content marketing’s best — without the hefty price tag.
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Have a new product coming out or exciting company news to share? These proven tips will teach you how to write promo copy that grabs (and holds) readers’ attention.
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
Don’t post it and ghost it. Here are some best practices you can follow to increase the life span of your content.
