Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .
To succeed as a freelance creative for clients these days, you need to be just as up on the latest trends in content marketing as your clients. We rounded up a few studies to help get you started.
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
We look back at nine digital marketing predictions for 2018 from sources like Entrepreneur and Ad Age, and see how close they were as we head into 2019.
On the #ContentRadar this week: We round up 11 of the year’s top posts from our ClearVoice blog, from marketing insights to industry interviews.
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
