ClearVoice’s Survey Provides Insights on How Much Freelancers Should Be Paid
On the #ContentRadar this week: ClearVoice takes a look at what freelancers should actually be paid. Also, Instagram may be rolling out much longer videos; Flipboard and Pinterest are gaining ground on Facebook and Google; and you — and your readers—are exhausted by the news.
What’s Trending? The Annual Internet Trends Report Touches on Voice Search, Freelancing
On the #ContentRadar this week: Mary Meeker lets us know what’s trending. Also, iOS12 is trying to help people use their phones less; Instagram finally explains its algorithm, and Facebook isn’t even close to the most popular social apps for teens.
9 Podcasts and Web Series to Energize Your Content Marketing
Need a little background soundtrack while you multi-task? We rounded up several of the most helpful content marketing podcasts and web series for content marketers.
Facebook’s Stories May Have a Fairy Tale Ending After All
On the #ContentRadar this week: Facebook looks to silence Snapchat’s stories. Also, Instagram finally offers advertisers what they have been waiting for; a new campaign exposes the lunacy of reading on social media; and a new study finds using social media on the job is actually good for production.
Social Influence Scores: Dead or Alive? Klout’s Out, But Is Skorr… In?
On the Content Radar this week: Klout is out, but a new app looks to take its place. Also, Google provides more responsive search ad options; YouTube has an insane number of monthly users, and Snapchat throws out its oft-mocked design.
What You Need to Know — And Do —After Facebook’s F8 Developer Conference
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
Snapchat Hopes to Not Make a Spectacle of Itself With Release of New Glasses
On the #ContentRadar this week… Hindsight is 20/20 for Snapchat Spectacles. Also, Facebook continues to push people to Watch; brands are moving more ad spend to digital channels; and Instagram Stories just got easier to use.
Heinz, M&M’s Show the Power of Including Digital Consumers in Your Brand Decisions
On the #ContentRadar this week… What M&M’s and Mayochup have to do with your marketing efforts? Also, Google AMP stories aren’t quite as amped as publishers would like; banner ads get a second life; and Zuckerberg may have hinted that an ads-free Facebook is in the works.
How Gmail’s Facelift Will Affect Your Email Marketing Efforts
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
Facebook Employs Aggressive Strategy to Dig Itself Out of Pit of Controversy
On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?
CMO Scorecard Shows How Your Brand’s Diversity Stacks Up to Others
On the #ContentRadar this week: What does the CMO Scorecard say about your organization? Also, advertisers are sticking with Facebook; Google invests in GIFs; and Snapchat says it’s a camera.
Instagram Is Betting This Week’s Three Small Changes Lead to Big Results
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.