Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Is TikTok Right for Your Brand? A Guide for B2B and B2C Businesses
Before you develop a presence on TikTok for your brand, it’s important you have a solid understanding of the potential risks and rewards so you can make an educated decision.
Top 25+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
Top 10 Questions to Ask Yourself When Developing a Social Media Ad Spend Strategy
Even if you don’t have a full-time ad manager, you can still make a significant impact with social media ads — but you do need a strategy.
The Essential List of Content Marketing Statistics and Data
From local search to lead generation, this handy list of content marketing statistics will help you make smarter decisions that get better results.
7 Important Ways Using Teamlancing Will Transform Your Marketing Efforts
Keep your marketing team focused on strategy and let teamlancers focus on tactical implementation.
How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences
The most successful content on YouTube is made for YouTube. Learn how to develop a YouTube strategy that is tailored to different generations.
11 Ways to Make Your Content Memorable
From evoking emotions to building anticipation, follow these proven principles to delight and engage.
4 Content Personalization Strategies and How You Can Start Using Them Today
If you want to engage with customers as individuals you must have a personalization strategy to be successful.
Forget Demographics: Target Audience Mindsets in Seven Steps
Only focusing on demographics with audience targeting? You’re missing an opportunity to gain a deeper understanding of how your audience really thinks and why they think that way.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
How to Monitor and Improve Your Online Reputation in Four Steps
What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.
How to Create a Podcast: A Step-by-Step Guide for Content Marketers
From coming up with a catchy name to getting the sound right, details matter when creating a podcast. Use this guide to ensure you hit all the components of creating a successful podcast.
Cheap and Free Alternatives to Content Marketing Conferences
Don’t have the budget to travel to content marketing conferences? Don’t sweat it. These cheap (or free!) online resources will enable you to still learn and grow from content marketing’s best — without the hefty price tag.
15 Examples of Irresistible Calls to Action to Use in Your Content Marketing
Getting your CTA right can be tricky. But that’s why we compiled 15 examples from some of today’s biggest brands to help you get inspiration for your website, emails, social posts and videos.
Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.