10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
8 New Ways to Use Chatbots and Automated Marketing in 2019
As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
We Asked, You Answered: The Data Behind the Changing Customer Journey
See the results of our 15-point survey (with the help of researchers at Pennsylvania State University and University of Virginia) on how marketers use buyer/customer journey maps and tackle customer journey management (CJM).
How to Increase Webinar Attendance With Your Own Concierge Chatbot
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Should you Solicit Social Shares? Data Says… (2 of 2)
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.
How Social Transparency Tools Help You Overcome Consumer Skepticism
As customers demand more transparency, so should you of your brand. Martech expert Ben Beck shares five tools your business can effectively leverage to boost your customer-centric strategy and increase transparency.
5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.