Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection
Connecting with customers during the COVID-19 pandemic can be a struggle. Here are a few ways you can pique their interests and make a human connection.
How to Rein In Distributed Contractors With Teamlancing and Software
How do you pick the right software for teamlancing? Here’s a guide on how to disrupt the distributed contractor model with teamlancing and the right software.
Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed
Why go it alone when teamlancing can help you create stronger pitches, score more clients, and generate a steady stream of income.
Hootsuite vs. Buffer: We Rated 12 Key Factors for Each
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
Facebook Chatbot: How to Build Your Own in About 10 Minutes
Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test
Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2020 report card?
Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM
If your team is looking for new, innovative ways to conduct surveys for your new product or feature idea, then one of these survey respondent tools will get the job done.
How to Improve Your Product With Remote Focus Groups
If you’re focused on building, launching, or improving your products in 2020, the way in which your teams work with focus groups has changed.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
The Top 8 Reverse Image Search Tools and How to Use Them
Reverse image search tools, like the eight ones featured here, come in handy when researching and curating new images for content, such as web pages, blog posts, and social content.
8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess
Voice-to-text tools are the future of marketing. Learn eight tools that can boost productivity, save you money, and help you multitask.
20 Must-Have Marketing Lead Generation Tools
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK
We took a deeper look into three of the most popular link shorteners — Bitly, TinyURL, and BL.INK — and compared them by price, features, and ease of use.
The 10 Best Google Chrome Keyboard Shortcuts for Increasing Productivity
There are a ton of different Chrome keyboard shortcuts out there, but here are the top 10 that are the most helpful (and easiest to use).
Top 31 Content Creation Tools for Freelancers and Marketers
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.