6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Blockchain and Decentralization: The Savior of Struggling Social Media?
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
In the Wake of Cambridge Analytica: Can Further Technology Save the Sinking Social Media Ship?
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
10 Zapier Apps All Content Marketers Should Use
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
The 5 Hottest Martech Categories for 2018
Have you refreshed your martech stack? Ben Beck recaps 2017 and shares the top five marketing technology categories for 2018, including: content marketing, big data, machine learning, social media marketing, and analytics.
How Martech Is Rescuing the Marketing Profession (Without Trying to “Annoy People”)
Too much recent buzz has focused on the bad or “annoying” side of marketing tech. But that’s just missing the point. Martech expert Ben Beck outlines a more positive approach to embracing the best of martech to the betterment of every customer or potential customer, and ultimately your brand’s long-term success.
How to Burst the Social Media Bubble with Lookalike Audience Matching
Has your brand got caught in a social media bubble? Break out. One way that midsize companies are broadening their reach on social media is through the gain and manipulation of lookalike audiences. Martech expert Ben Beck shows you how you can create lookalike audiences and make them work to your advantage.
How to Audit Your Martech Stack and Eliminate Bloat in 2018
Out with the old and in with the new… martech. Ben Beck offers his seven recommended steps to keep your organziation on track and up-to-date. Find out how you can conduct an effective audit of your martech stack, trim off that excess, and enjoy a freshly streamlined set of tools in 2018.
Bitcoin, Blockchain, Content Marketing: How They Connect, Why It Matters
Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with Bitcoin. But blockchain is far more than simply the method of recording Bitcoin ownership. Let’s take a look at what blockchain is, and then how it relates to content marketing.
Moving Beyond Gated Content: Other Tech to Help Generate leads
Driving consumers to a landing page to capture their contact info in exchange for something (white paper, case study, webinar, etc.) might be a tried-and-true technique for lead gen, but has your go-to strategy lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
6 New Ways to Use Chatbots and Automated Marketing in 2018
As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
8 Simple Sources for Creating Artificial Intelligence to Make Your Own Chatbot
Looking to build your own chatbot AI? In today’s #MarTechMonday post, Ben Beck offers eight sources to jumpstart your efforts.