Creating Higher-Impact Content With Predictive SEO Planning
Using predictive techniques can help you create more impactful content. Here are five ways you can use predictive SEO in your content marketing efforts.
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
How Artificial Intelligence Can Help Your Emails Reach the Inbox
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
Leveraging Data to See Positive Results With Influencer Marketing
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
Personalization in 2020 and Beyond: Improving the Customer Experience Through Content
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
How to Make Heads or Tails of Marketing Data Management
Getting a handle on how big data is used in marketing can seem intimidating. We’re breaking down the different categories of data, what to do with it, and much more so you can feel confident when analyzing and reporting.
5 Global Marketing Strategies That Put Marketing Technology to Use
A successful global marketing strategy starts with understanding your target audience and their cultural differences. Take a look at how some of today’s biggest brands are leveraging content and technology to reach a global audience.
How to Perform a Thorough Content Audit in Eight Steps
From website copy to blog posts, performing a content audit can help you meet your goals by identifying what’s working and what isn’t. Here’s how to perform an in-house audit in eight steps.
3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan
Looking to switch or adopt new martech tools that will help you meet your business and marketing goals in 2020? Here are the top emerging trends for the coming year.
How to Give Your Customer Support Teams the Content They Need With Marketing Tech
What do you get when you combine customer support with martech? An outstanding customer experience! Learn five marketing tech solutions that will level up your customer service game and provide agents with quality content.
3 Easy Marketing Data Science Projects to Impress Your CMO
You may not be a data scientist, but marketers can — and should — make data-driven decisions.
How to Leverage the Gig Economy to Do More With Your Martech
Learn how the gig economy can help marketers do more and get better results, from content to design.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.