3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan
Looking to switch or adopt new martech tools that will help you meet your business and marketing goals in 2020? Here are the top emerging trends for the coming year.
How to Give Your Customer Support Teams the Content They Need With Marketing Tech
What do you get when you combine customer support with martech? An outstanding customer experience! Learn five marketing tech solutions that will level up your customer service game and provide agents with quality content.
3 Easy Marketing Data Science Projects to Impress Your CMO
You may not be a data scientist, but marketers can — and should — make data-driven decisions.
How to Leverage the Gig Economy to Do More With Your Martech
Learn how the gig economy can help marketers do more and get better results, from content to design.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed
Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
Old School Meets New: Why Tactile Marketing Is Your Secret Weapon
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.