The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed
Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
Old School Meets New: Why Tactile Marketing Is Your Secret Weapon
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.
How the Salesforce and Google Acquisitions Will Impact Content Marketers
Big data took a giant leap forward when Google and Salesforces acquired Looker and Tableau, respectively. But these momentous acquisitions may bring both good and bad news for content marketers.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
10 Tips on How to Analyze and Improve Your Chatbot for Better Results
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?