Writing About Data: Using Statistics to Strengthen Storytelling Content
Not sure how to take a data-driven approach to content? Here’s how to blend numbers into your content for an engaging and easily digestible narrative.
Writing About Services: Selling the Consumer Experience
Writing about services can be tricky. From keywords to audience pain points, here’s how to get better results for your clients.
Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart
Learn how to reel customers in with enticing, educational copy for everything from product descriptions to landing pages.
Writing About People: Tips for Stronger Interviews, Quotes and Testimonials
Adding a human element to your content marketing writing builds relationships with consumers based on empathy and authentic connection.
Top 25 Content Types for Inbound Marketing
Need content? Not sure what to create? Here are 25 content types and how they can effectively mix into your content marketing plans.
What Types of Freelancers Do I Need for My Content Creation?
The term ‘freelancer’ encompasses dozens of types of content creators. Learn which ones might be a good fit for your content marketing needs here.
Thinking About Hiring a Content Agency? Here’s What to Expect
Here’s a breakdown of the tasks a content agency can take off your plate, and yes, it’s basically everything.
How Do I Create a Content Plan? Three Sample Scenarios for Success
A content plan isn’t a content strategy. Learn how they differ and see three sample scenarios in action at various budgets.
How Do I Create Content for the Customer Journey?
Creating content mapped to the customer journey is possible. Learn more about the process, from creating buyer personas to deciding what type of content to create.
Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]
Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.
Primary vs. Secondary Sources: How to Vet, Cite and Use Sources in Content Marketing
Engaging and educating readers with thoughtful, trustworthy content starts with knowing how to vet and cite reliable sources.
The Pitching Game: 4 Freelance Pitch Examples and a Template
How well are you filling up your calendar with freelance work? Freelance writer Angela Tague shares tips and real-life examples of pitching to top brands to help keep your work flowing. Plus, download a free template to get your pitches started.
6 Ways You’re Driving Away Your Best Freelance Writers
Good freelance writers have choices. When they feel they’re treated unfairly or without respect, they might just wrap up their obligations and move on to new clients. Don’t let that happen.