Words can’t do everything. Picture your story with Brandi Doane McCann, a designer who specializes in ebook and print book covers that sell romance, fantasy and suspense to consumers.
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
Catch up with the five notable items on the #ContentRadar this week: Facebook could be preparing for drastic changes. Also, Video Marketing World tickets are on sale; Google adds new analytics features; and Snapchat numbers continue to drop.
Scan brand websites and you’ll see long-form content (LFC) everywhere. And there’s a reason why… It’s one of the best brand assets out there. So let’s review the benefits in the first post of our five-part series on LFC.
Round two: Piktochart vs. Canva vs. Visme. Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2018 report card? Who improved most? Keep reading…
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Tech writers are in huge demand. But tech is so broad in our hyper-connected world, how do you find your niche? For perspective, we chat with Karen Bannan, an expert who found her tech niche at a young age and now covers everything from software development best practices to the potential uses of blockchain technology.
While once considered link-farm engines, newsletters have evolved into a sophisticated platform for telling a brand’s compelling and unique message. In part one of our five-part series, we discuss why — despite popular beliefs — the newsletter is not only alive and well, but thriving.
On the #ContentRadar this week: Instagram Stories looks back — and forward. Also, Reddit hopes its redesign brings more advertisers; Apple is beating Google in the search ad game; and Facebook wants you to do other things with your life.
Don’t take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
The secret to any business success story is to work with clients time and again. So here are five client-friendly tactics to help your freelance business survive – and thrive – over the long haul.
Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos?
On the #ContentRadar this week: There’s nothing fake about AR and VR growth. Also, Google is calling out non-secure websites; Facebook launches Watch Party worldwide; and LinkedIn introduces voice messages.
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Although at ClearVoice we believe in treating freelancers as business professionals, not everyone has caught up yet. Lena Katz , who has freelanced full-time for 16 years, rounds up some of the most aggravating and inaccurate things people say to independent creatives — and what the reality is.
