Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post...
10 Types of Writers and When to Use Them
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.
How Agency Stakeholders Benefit From ClearVoice [Ebook]
Want to know how ClearVoice for Agencies can help you simplify the content creation process for all your clients? We answered agency teams' top questions about our collaborative, content creation platform and integrated talent...
Recent Articles
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch...
How to Make Effective CTAs: The 3 Important Components
Calls-to-action. We're confronted with countless CTAs every... single... day. But have you ever noticed why you click on some more than others? Lori Hill...
How to Outsource Content Creation to a Team
The success of any outsourcing ultimately relies on your communication. Here are six steps to working with your content partner to produce effective, high-quality...
Content Radar: Polls May Change How You Use Instagram Stories
Don't let this week's most important content marketing news and studies pass you by. Here's a quick look at what you need to keep...
Technology in Arizona: How Storytelling Factors Into Innovation and Growth
Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand...
Customer Retention Marketing: Create a Course
Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.
The Talent Cloud of the Future: Thoughts From Leaders in Three Fields
Although it's in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the...
#ProContent Podcast: Organizing Your Content
Get tips and strategies for organizing content, assessing internal and external needs, and avoiding the duplication of effort.
Content Radar: Anticipating the Impact of 280-Character Tweets
Time stands still for no one — and neither does content marketing. Check out your weekly wrap-up of what's most important to keep on...
The Art of Kairos: Right-Timing Content for Your Marketing Automation
Are you applying kairos to your content strategy? Learn how to better adapt content to your customer's journey and improve conversion.
How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn's Matched Audiences.
Top Content Marketing Courses for Professionals Who Want Additional Training
Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy...
Content Radar: Instagram Reaches 2 Million Monthly Advertisers (Here’s Why You Should Care)
Content marketing is always in constant flux. Get up to speed on the notable news of the past week.
Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month
Martech expert Ben Beck shares how he used Crowdfire's recommendations to go from 80 to more than 2,200 Twitter followers in only 5 months.
Preserving Collaboration to Align Your Content Strategy
Are content silos are a problem in your organization? Is your need for speed causing a breakdown in communication? Get solutions to grapple...
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