Get More From Your Investment With a Solid Video Content Strategy
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
29 Companies With Even Catchier Slogans and Taglines
Get tips for writing awesome slogans and taglines that stand out and capture your brand’s reason to be in just a few words. Plus, examples to make you roar!
Social Media Marketing News: Monthly Rolling Roundup
Check out this list of some recent, useful social media information that will make you a better freelancer, content strategist and creator.
6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person
Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.
Head-to-Head SEO Tool Review: SEMrush vs. Moz
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
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The Ultimate List of Marketing Conferences in 2019
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend throughout 2019.
6 Skills to Stay Competitive as a Freelancer
As the field of freelancers grows, so does your competition. Have you learned the new areas you need to master to win more clients?
How to Develop Great B2B Buyer Personas (With Templates)
Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.
Content Marketing Research and Studies: Monthly Roundup
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
How to Get Better Pay and Build Bridges As a Freelance Writer
Freelance writers don’t need the skills of music mogul Pitbull to negotiate good assignment terms. Here’s how to get the best pay and contracts while building bridges with clients.
Head-to-Head Review: Comparing Majestic vs. Ahrefs
Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.
Freelance Writers, Don’t Wait to Pivot to Content Marketing
Are you a writer who hasn’t tapped into content marketing work yet? We rounded up some of the best advice for getting started — and landing your first client ASAP.
How Personalized Video Marketing Creates Meaningful Experiences
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
8 Recent Content Marketing Trends & Examples to Know
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.