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Content Marketing News: March 17-23, 2017

Content Marketing News: March 17-23, 2017

Haven’t been able to keep up with the news in the world of content marketing in the last week? No worries. Here’s a recap...

How to Create Buyer Personas for Your B2B Content Marketing

How to Create Buyer Personas for Your B2B Content Marketing

Buyer personas are a vital part of a targeted content marketing strategy; they're how we create content that speaks to our target audience. Britt...

Copy Editing Tips for Teams Without Word Nerds

Copy Editing Tips for Teams Without Word Nerds

You don't always have a copy editor around when you need one, right? Danielle Antosz discusses top copy editing challenges for the non-word nerd...

What’s the Difference Between a Mission and Vision Statement? [With Examples]

What’s the Difference Between a Mission and Vision Statement? [With Examples]

A lot of companies make the mistake of using the mission and vision statement interchangeably, but there's a difference. Both are important to a...

5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

Martech expert Ben Beck is the definition of a HubSpot power user; he's logged thousands of hours using the software. For this post, he's...

Content Marketing Recap: March 10-16, 2017

Content Marketing Recap: March 10-16, 2017

Does keeping up with the latest content marketing news feel like a full-time job? Let us help. Here is your weekly recap of a...

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

4 Keys to Creating Evergreen Content That Ranks High & Drives Traffic

Most content marketing teams strive to create killer evergreen content — content that does well in search and drives site traffic, year after year....

How to Give Freelance Writers Criticism That Is Actually Constructive

How to Give Freelance Writers Criticism That Is Actually Constructive

No one enjoys getting — or giving — negative feedback. Freelance writer Nicki Escudero explains how to give your freelancers feedback that's helpful to...

Where Can Content Marketing Pros Go for Additional Training? Start Here

Where Can Content Marketing Pros Go for Additional Training? Start Here

Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy...

Where & How Do You Find Influencers? Marketing Technology to the Rescue

Where & How Do You Find Influencers? Marketing Technology to the Rescue

Ben Beck lays out seven ways to leverage marketing technology to identify and reach out to influencers.

Content Marketing Recap: March 3-9, 2017

Content Marketing Recap: March 3-9, 2017

Overwhelmed by the amount of content marketing news that came out this week? Stay on top of it all with this roundup of what...

Better Salespeople: Content Marketing’s Forgotten Value Proposition

Better Salespeople: Content Marketing’s Forgotten Value Proposition

The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers...

Freelancers: You Should Work by the Project, Not by the Hour

Freelancers: You Should Work by the Project, Not by the Hour

Which is better — getting paid by the project or by the hour? Emma Siemasko lays out several compelling reasons why per project is...

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

A Crash Course In Influencer Marketing From Ultimate Frisbee Star Brodie Smith

Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too....

How to Build Your Own Facebook Chatbot in About 10 Minutes

How to Build Your Own Facebook Chatbot in About 10 Minutes

Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech...