How will future of the freelance economy evolve? Is flexibility a need, or just a red herring? We ask legal experts to weigh in on this societal shift.
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
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We explore new findings that go beyond identifying inefficiencies in corporate structure, but lend proof that mob mentality exists in the office as surely as it does at Yankee Stadium… and why this puts freelance and remote workers in a new, positive light.
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.
Developmental editor or managing editor? Copyeditor or proofreader? Just like writers, not all editors are the same. Read a pro’s savvy rundown on the types of editing and find the best kind of editor for your particular content.
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2019.
Quid pro quos? Be wary. Pitches that miss the mark? Be honest. Things to do to keep above aboard in the publicity game.
We look back at nine digital marketing predictions for 2018 from sources like Entrepreneur and Ad Age, and see how close they were as we head into 2019.
Get a head start on planning your 2019 – 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free editorial calendar template, complete with 500+ events and links.
