What Is a Marketing Funnel?
Content marketing is driving marketing funnels in the 2020s. Use your content to bring in new leads, qualify them, and close them!
What Is a Heatmap?
Learn the different types of heatmaps, from hover to scroll, and the benefits you’ll get by using them to analyze your content and readers’ behaviors.
What Is Return on Ad Spend (ROAS)?
Need to stretch your advertising budget as far as it can go? Knowing your ROAS can help you advertise and invest more wisely.
What Is Pay Per Click (PPC)?
Combining content marketing with PPC advertising is the key to impressive traffic and sales. Learn more about how they work together.
What Is Paid Advertising?
Paid advertising can get you seen in places like YouTube, Google searches, social media and more. Learn about PPC, PPI, and display ads.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
What Is Native Advertising? Here’s Everything You Need to Know
There’s a difference between a native campaign that can over-perform for its advertiser and one that falls flat. Find out what makes or breaks native advertising.
What Is Earned Media?
Earned media can vary from brand mentions in published content to reposts on social media. Learn top do’s and don’ts and see successful brand examples.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Google’s Page Experience Update: Why and How to Prepare Now
The wait is almost over folks: Google is about to launch its new page experience update. This includes Core Web Vitals, which is what the SEO community has been buzzing about now since Google announced this update about a year ago. Page experience metrics, like website speed and mobile-friendliness, have been ranking signals for quite some time, so […]
What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing
Whether you’re selling stocks or gym socks, finding a way to clearly market your product to your finely tuned demographic gives you a much greater shot at getting the sale.
When and How to Use Subordinating Conjunctions in Your Writing
Subordinating conjunction, what’s your function? Learn about the different roles of subordinating conjunctions and how they work within sentences.
What Are Website Cookies?
Browsers are gradually phasing out third-party cookies. This doesn’t mean that digital advertising is over. There are many other ways digital marketers can reach their audience online.
What Is Customer Acquisition Cost?
Businesses have always needed to know their customer acquisition cost so they could make sure they’re not spending too much money to win a new customer.
What Is a Drip Campaign? Hint: It Will Help Amp Up Your Email Marketing
So, why do you need to know about drip campaigns? Well, even if the actual term is new to you, you’ve probably seen it in action in your own inbox.
What Is a Response Rate?
What is a response rate? A response rate is the percentage of valid responses you get from a given campaign. Learn how to find out how to improve your response rate.