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What Kind of Freelance Editor Do I Need?

What Kind of Freelance Editor Do I Need?

Developmental editor or managing editor? Copyeditor or proofreader? Just like writers, not all editors are the same. Read a pro's savvy rundown on the...

Content Radar: Facebook Looks to Brands to Save Fledgling Facebook Stories

Content Radar: Facebook Looks to Brands to Save Fledgling Facebook Stories

Finding time to keep up with the latest content marketing trends can be difficult, but there is good news—we're here to help. Stay at...

Customer Retention Marketing: Tools for Building Online Courses for Under $400

Customer Retention Marketing: Tools for Building Online Courses for Under $400

Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch...

How to Make Effective CTAs: The 3 Important Components

How to Make Effective CTAs: The 3 Important Components

Calls-to-action. We're confronted with countless CTAs every... single... day. But have you ever noticed why you click on some more than others? Lori Hill...

How to Outsource Content Creation to a Team

How to Outsource Content Creation to a Team

The success of any outsourcing ultimately relies on your communication. Here are six steps to working with your content partner to produce effective, high-quality...

Content Radar: Polls May Change How You Use Instagram Stories

Content Radar: Polls May Change How You Use Instagram Stories

Don't let this week's most important content marketing news and studies pass you by. Here's a quick look at what you need to keep...

Technology in Arizona: How Storytelling Factors Into Innovation and Growth

Technology in Arizona: How Storytelling Factors Into Innovation and Growth

Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand...

Customer Retention Marketing: Create a Course

Customer Retention Marketing: Create a Course

Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.

The Talent Cloud of the Future: Thoughts From Leaders in Three Fields

The Talent Cloud of the Future: Thoughts From Leaders in Three Fields

Although it's in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the...

#ProContent Podcast: Organizing Your Content

#ProContent Podcast: Organizing Your Content

Get tips and strategies for organizing content, assessing internal and external needs, and avoiding the duplication of effort.

Content Radar: Anticipating the Impact of 280-Character Tweets

Content Radar: Anticipating the Impact of 280-Character Tweets

Time stands still for no one — and neither does content marketing. Check out your weekly wrap-up of what's most important to keep on...

The Art of Kairos: Right-Timing Content for Your Marketing Automation

The Art of Kairos: Right-Timing Content for Your Marketing Automation

Are you applying kairos to your content strategy? Learn how to better adapt content to your customer's journey and improve conversion.

How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences

How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences

Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn's Matched Audiences.

Top Content Marketing Courses for Professionals Who Want Additional Training

Top Content Marketing Courses for Professionals Who Want Additional Training

Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy...

Content Radar: Instagram Reaches 2 Million Monthly Advertisers (Here’s Why You Should Care)

Content Radar: Instagram Reaches 2 Million Monthly Advertisers (Here’s Why You Should Care)

Content marketing is always in constant flux. Get up to speed on the notable news of the past week.