On the Evolution of a Three-Decade Career: Automotive Writer to Tech Conference Producer
Worried about transitioning in your editorial or marketing career, as you age? Learn more about freelance-writer-turned-conference producer, Doug Newcomb, in an interview about the evolution of his three-decade career in automotive media.
The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche
In an era of audience segmentation gone wild, the rise of content niches has created a new market for freelancers, entrepreneurs and creative consultants. Read our Q&A with best selling author Jene Luciani and other self-made experts on how they found their content niche.
Content Radar: What the Facebook News Feed Apocalypse Means for Your Brand
This week, the Facebook news feed apocalypse is finally upon us. Also, Vine is coming back as V2; Amazon is primed to cut into Google’s search dominance; and YouTube is done pairing sponsored ads with risky content.
Dear Marketers, 13 Ways You Can Be a Better Client to Freelance Writers
As a brand marketer, you have the power to create strong relationships with freelancers that bring out their best work — but don’t take them for granted. Here are some professional dos and don’ts of working with freelancers.
6 New Ways to Use Chatbots and Automated Marketing in 2018
As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
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Are You Accidentally Obnoxious? Phrases to Avoid With Freelancers (and What They Think)
Whether you’re a potential client or a part of a marketing team, have you ever unknowingly ticked off your talent? Here’s what freelancers say in private when you use one of these eight potentially obnoxious phrases.
The Ultimate List of Marketing Conferences 2018
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018.
Content Radar: What You Need to Know About Twitter’s Quiet Renaissance
This week on the #ContentRadar, Twitter is experiencing a quiet renaissance; female marketers are facing pay-gap challenges; it looks like “AmazonTube” could be a thing; and a new tool tells you if your blog articles look like fake news. Catch up on the latest content marketing buzz.
How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?
Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl’s and even NASDAQ are mastering live video streaming.
8 Simple Sources for Creating Artificial Intelligence to Make Your Own Chatbot
Looking to build your own chatbot AI? In today’s #MarTechMonday post, Ben Beck offers eight sources to jumpstart your efforts.
The Niche Freelancer: Diving Into Biotech and Medical Marcom
What does it take to be a medical and science writer? Julie Kendrick, a marketing director-turned-freelancer with 10,000+ LinkedIn contacts, shares her expertise.
Here’s How to Land Impressive Interviews That Make Great Content
Whether you’re writing for a brand or an editorial pub, interviewing primary sources is crucial for boosting your cred. We’ll humble-brag for writer Gregg Rosenzweig as he shares how he successfully has landed interviews with stars, including Kobe Bryant, Steve Carell, George Lopez, Eva Longoria, Suze Orman, Magic Johnson… and even astronaut Buzz Aldrin.
Survey Results on Millennials’ Social Video Habits: 9 Key Questions Answered
Do you think you know about millennials’ video viewing habits? We went straight to the source and talked to nearly 150 millennials. Here’s what they told us.
25 Questions to Ask When Building a Content Creation Strategy
Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.
300+ Events to Jump-Start Your 2018 Editorial Foresight Calendar [Template]
Download our Editorial Foresight Calendar template, complete with 300+ events and info links, to jump-start your content calendar and planning for 2018.
Get Out of the Weeds: Tricks to Free Your Mind From Creative Burnout
Hitting the wall can happen to every creative professional. Get several tips on breaking through a mental block or rebooting your approach to an overwrought project. Plus, learn to watch for emojis and signs of project sabotage.