In every smart marketer’s toolkit is a winning elevator pitch. After all, at the heart of your job is the ability to sell your services as well as your client’s brand or products. What can make or break a lead is the quality and delivery of your speech.
The recipient — rather via email or on the phone — shouldn’t be confused or left wondering by your proposition. As you start to develop best practices and go-to marketing elevator speeches, make sure you cover these essential basics:
- Who you are
- What you do
- The purpose of your call
- The value of your call
- Next steps
Though it may seem like a long list for a short opportunity to capture someone’s attention, you can cover these in a few words or a single sentence.
5 persuasive marketing elevator pitch examples
As with most tasks when growing a business, learning on-the-go is part of the process. And, seeking inspiration from others. We’ve collected effective marketing elevator pitches to guide your pitching process. These check all of the must-haves and will help drive results.
1. For when you’re selling a service.
“Hi my name is [NAME]. I [WORK FOR OR REPRESENT] Hux. Hux is an online platform directly connecting local consumers with house cleaners. With Hux, you can easily compare local house cleaners on total price, reviews, availability and instantly book a service. Our technology empowers local house cleaners by replacing costly overhead found in the traditional service industry and makes it easy for consumers to book services online in just two minutes. Just think of us as the Uber of house cleaning! Can we set up a time to chat about Hux?”
Why it works: The listener will have no questions about the service or platform with this no-frills, to-the-point marketing elevator pitch.
2. For when you’re attending a conference (virtual or otherwise).
“Hi, my name is [NAME] and I am here representing ______ water filters. Are you familiar with our products? We are moving into several new markets and I am hoping to bring you to the forefront of our brand new campaign. By choosing our water filters, you are making a decision to provide your employees with fresh, clean water. Our products are made with a new type of filtering system that is built to provide healthy water free of dangerous minerals and other types of pollutants. I know that you are based in the downtown area where having a clean water system is very important. Our company will have a booth set up in Room 3 tomorrow afternoon where we will be giving out free samples of our water filters. I look forward to seeing you tomorrow afternoon. Here is my business card in case you have any further questions and would like to get in touch…”
Why it works: When you’re heading to a large-scale conference (whether virtually or in-person), making contact before can be a helpful way to establish a relationship. This pitch gives all the information without going overboard.
3. For when you’re presenting to a large audience.
“To start, AccessDirect president and founder John Kinskey shares only one sentence: ‘We provide hosted telephone systems for small companies.’ Allowing a pause for questions, he goes on to share more details: ‘We provide virtual phone numbers, either a local or toll-free telephone number. We can also host your existing phone number. Our system includes an automated attendant to answer all calls with a professionally-recorded outgoing greeting so your company sounds more professional. We can customize a menu of options with multiple extensions, call transfer, voicemail to email and fax. What is best about a virtual phone system is that your staff can work from anywhere with an answering system that makes it sound like you all work in the same office.’
Why it works: This example is a bit different — but effective. Imagine the scene in the room: there’s a presentation introducing your name, and you have the audience’s attention for your marketing elevator pitch. In this scenario, being a tad dramatic works.
4. For the quick catch.
“Hi, I’m Sally Smith, a virtual marketer who helps busy small business owners get more done, in less time, to earn more profits. I’m currently taking on new clients. What business activity do you dislike doing the most?”
Why it works: Believe it or not, this marketing elevator pitch covers all of the necessary elements but it’s short-and-sweet. This approach can be impactful since the recipient doesn’t need to read more than a handful of lines.
5. For the conversation-starter.
“Hi, my name is [NAME]. My company develops and designs personalized online sales funnels [what your company does]. That means two things: one, online customers enjoy a flawless user experience tailored to their needs and interests, and two: our clients get automated solutions that dramatically boost sales [unique business proposition]. We helped our last client increase online revenue by 120 percent month-on-month [hard numbers behind your results]. Does your company have any experience with ecommerce automation? [engaging question]”
Why it works: If you find the perfect lead that would benefit from your services, you want to hit them where they’re hurting. This elevator pitch touches all of the bases, and ends with a question that’s hard to pass up.