Juggling content workflows, budget allocation, and multi-channel campaigns can be tough for any marketer to manage. (Especially when there never seems to be enough time in a day to get it all done.)
The good news? The right digital marketing apps can take care of the heavy lifting. From automating repetitive tasks to keeping projects on track, these tools free you up to focus on what matters most: creating content that drives results.
Below, you’ll find the best apps for marketers that will help you work smarter, not harder.
6 Must-Have Digital Marketing Apps
Whether you need help managing content creation or finances (or both), there’s an app for that. Here are our top picks for digital marketers and content teams.
1. HubSpot: All-in-one marketing automation
HubSpot is a full marketing operations hub designed to streamline your workflows. With its integrated “hubs” for marketing, sales, content, and customer management, you can manage everything from lead generation and email campaigns to content scheduling in one place.
Even better? It offers a mobile app so you can handle everything on the go. Plus, the platform’s built-in automation tools handle repetitive tasks, freeing your team to focus on strategy and creative execution. Plus, its robust analytics provide real-time insights so you can measure campaign performance and make smarter, data-driven decisions.
If you want a single business app that scales with you and simplifies marketing ops, HubSpot is it.
2. Toggl Track: The ultimate time-keeper
If keeping track of project deadlines and billable hours has you frazzled, Toggl Track is the solution. This easy-to-use productivity app lets you create projects, set up tasks within those projects, and simultaneously record time spent on each activity.
It has both a web version and a desktop and mobile app, so you can track time no matter where you are or what device you’re using.
It also lets you download reader-friendly reports, giving clients and C-suite executives in-depth information about time spent on tasks and the number of days worked. These reports provide insight into the effort involved with each project.
With this app, your days of struggling with computer clocks and timers to track deadlines and hours are in the past.
3. QuickBooks Online: Your automatic bookkeeper
Managing finances and accounting can take a good chunk of your time. Adding QuickBooks Online to your productivity app toolkit can reduce the hassle.
This platform (available as a web and mobile app) lets you track income and expenses, prepare, send, and manage invoices, and generate multiple financial reports. QuickBooks also lets you eyeball information in real time, supporting marketing decisions.
Bookkeeping can be a time suck. However, QuickBooks handles multiple financial activities, leaving you free to focus on proven content management strategies.
4. 1Password: Keep passwords secure
Passwords are a fact of life, and so is the time spent tracking them down, especially if you have to change them frequently.
Help is available from 1Password, a storage app supported by the extra-strong encryption (AES 256-bit) used by banks and financial institutions. It’s available as a web, desktop, and mobile app, so you can securely log into Slack, Monday, Jira, and any other software your team uses, from anywhere.
The app also generates unique sign-ins and highlights overused or compromised passwords. This high-level security helps protect your company’s and clients’ data from bad actors. So, if you’ve ever wasted time trying to find a password (or worried about security), this is one of the must-have digital marketing apps for any team.
5. Asana: Collaborative management
Managing multiple workflow streams and projects is a daily reality in digital marketing. Enter Asana, a helpful business app for organizing tasks, workflows, projects, and more.
With collaboration as its top priority, Asana is ideal for assigning task ownership, centralizing communications, and providing big-picture overviews, whether you access it on the web interface or desktop or mobile app. Due dates, real-time changes, and project templates keep you and your team on the same page.
In short, Asana seamlessly handles all campaign back-end efforts, helping you keep an eye on the big picture.
6. Grammarly: Improve content nuts and bolts
No matter how skilled you and your team are in developing written content, an errant typo or grammar mistake always manages to slip through. This is why Grammarly is one of the best AI apps for content teams (or really any team, as written communication encompasses everything from email newsletters to internal Slack messages).
This app catches typos, improves sentence structure, and suggests better phrases, all while allowing you to pick a content tone (business, formal, or casual). Additionally, Grammarly’s generative AI feature provides suggestions to help with writer’s block.
While Grammarly might not be spot-on with all content (you still need to proofread), it’s great at getting rid of pesky typos, tightening writing, and ensuring your content is engaging and well-written.
Your Next Step to Smarter Marketing
From automating tasks to securing your data, digital marketing apps are undeniably helpful — but they can only streamline your efforts so much. If you need more help, partner with ClearVoice for experienced content campaign management, top-notch content creation, SEO strategies, and in-depth editing. Talk with a content specialist today to learn more.
