What should you look for when selecting influencers? The answer lies in figuring out contextual relevance, reach and resonance. Identify the right voice and set your brand on the path toward a successful influencer campaign. Download and complete this workbook with categories and metrics specific to your industry and goals. Then, use this as a guide for evaluating influencer candidates.
Evaluate your needs to:
- Find the right influencer
- Define the influencer relationship
- Set goals and payments
- Maximize the influencer relationship