What is a Google review snippet? A review snippet is what may appear when someone searches for a local business on Google. It may be a text excerpt from a written review or an average of your customer ratings. The average rating may appear as 1 out of 5 stars, for example.
Have you wondered how to get those five golden stars shining under your company name in a Google search? You’re looking to add a review snippet — and you need one, like, yesterday. Why? Online reviews are the new personal recommendation.
A review snippet can be a text excerpt from a written review or an average of your customer ratings. The average rating may appear as 1 out of 5 stars, for example.
Review snippets appear in a rich snippet or Google Knowledge Panel. Additionally, a review snippet can only work for a page on a website that is able to be reviewed, like a product page. It can’t be enabled on the home page of your website. Google provides useful documentation that details how to build web pages to allow for review snippets to appear.
A Google review snippet in action
Here’s a review snippet example that can help you understand how it works.
Say you run a small pie shop. When you have a review snippet and someone types in a Google search for a local pie shop, 4.8 out of 5 stars appear under the name of your shop. This shows the searcher that customers love your pie shop and tells potential clientele that it’s worth stopping by.
The snippet result also has a brief excerpt from one review, saying, “Delicious and creative pies.” This text lets the searcher know that other customers enjoy the tasty and unique flavors of your pies.
Benefits of review snippets
Did you know that 49% percent of consumers say they trust online reviews as much as an endorsement from a loved one?
A Google review snippet gives your product or company an easy-to-read starred review. It also lends credibility to what you’re selling since it proves that other people have had success with it.
Additionally, the snippet might also include a short excerpt of text from a customer review that highlights what they like about your product or business.
Type of content used for review snippets
You can’t include a review snippet with all Google searches. Review snippets are available for specific content types, like:
- Local businesses
Adding review snippets for these types of pages can help your company stand out from the crowd and bring your products instant credibility.
Improve your online presence with a comprehensive content marketing strategy. From high-quality blog posts to helpful social media posts, talk to a content specialist at ClearVoice about building your online reputation today.