In this episode of CV MIC (Marketers in Conversation), we hand the mic to Lisa Vanterpool, Director of Brand Content and Content Design at Fiverr. With a career spanning continents and industries, from literary agencies in New York to ad agencies in Munich and tech teams in Berlin, Lisa brings a global perspective to content strategy and storytelling.
Now at Fiverr, she leads a team that touches nearly every word the brand puts out — from UX copy to campaign messaging. In conversation with ClearVoice’s Director of Marketing, Joanna Bowzer, Lisa shares what it takes to build content that connects, how her team collaborates across functions, and why personalization is more than a buzzword.
A Global Career Rooted in Words
Lisa’s path hasn’t followed a straight line, but every stop along the way has added depth to her approach. After earning a master’s degree in publishing in London, she returned stateside to help authors build personal brands and secure press. That early exposure to branding, storytelling, and hustle set the tone for her next chapters in advertising and tech.
From Berlin to New York, Lisa continued to sharpen her craft, working across creative teams and building experience in content strategy, copy direction, and product storytelling. That mix of agency, agility, and in-house impact laid the groundwork for her current role at Fiverr.
Personalization with Purpose
One of the clearest shifts Lisa’s seen in recent years? Brands are moving away from polished monologues and toward more conversational, human messaging.
It’s not about sounding small; it’s about sounding real. That shift starts with listening: understanding how audiences engage, where they live online, and what they’re truly looking for. For Lisa, it’s not a luxury; it’s the baseline for content that resonates.
Two Audiences, One Voice
Fiverr’s ecosystem includes both freelancers and buyers — two very different groups with shared goals. Lisa and her team stay grounded in that overlap, focusing on the desire both sides have to grow, scale, and succeed.
From organic social to enterprise-facing campaigns, her team tailors messaging based on the channel and audience, but always returns to a unified tone of voice that reflects the brand’s personality. It’s a balancing act that requires consistency, flexibility, and a deep understanding of the platform’s full landscape.
Content + Product = Real Partnership
As a content leader working across both brand and product design, Lisa knows the importance of upstream collaboration. Her team is involved from the start: attending kickoff meetings, reviewing product briefs, and helping shape user flows and UX copy before anything hits the screen.
That cross-functional collaboration is critical, especially when launching something new. And no launch has been bigger than Fiverr Go — the company’s AI-powered personal assistant. Lisa joined just two months before it launched, helping write everything from landing pages to CEO speeches and contributing to a campaign that she calls one of Fiverr’s best.
Refilling the Tank
Outside of work, Lisa keeps her creative energy up by leaning into small, intentional rituals: daily walks, uninterrupted time in nature, and five-minute writing sessions that often stretch into longer sprints. Whether it’s drafting her own novel or reflecting during a park stroll, momentum matters, and so does making space for stillness.
Lisa left us with this: Everyone just wants to be understood — in work, in content, and in life. The best marketers? They’re the ones who never stop trying.
