Whether you’re a company of 50 or a company of 5,000, content plays a huge role in getting your brand noticed. Scale content effectively can be a major challenge, though. That’s where ClearVoice and Writer.com come in.
These two companies offer their services to brands of all sizes, but they both help brands create content. We’ve listed what you can expect from each service, with the type of company that can benefit most from their services. Here’s how they compare:
What is Writer.com?
Writer.com is a suite of artificial;-intelligence(AI) content tools that help automate content tasks for brands and agencies. This site takes a lot of the guesswork out of writing everything from blog posts to customer service emails. Like other AI tools, Writer.com integrates with popular document platforms for seamless integration.
With this service, you can plug in brand guidelines to ensure writers align with brand and style guidelines. For example, if the company prefers the word “premium” for their highest-tiered service plan, writers can see the highlighted suggestion.
This AI tool empowers content creators to align with brand communications. Writer.com starts at $18 per month for small teams. Larger teams have prices quoted for their unique needs.
Writer.com offers the following tools:
- Styleguide: The official brand guidelines for your company
- Terms: A dictionary of frequently-used and approved words
- Snippets of approved language for company communications
- CoWrite: A planning and writing tool using AI suggestions
This service grants access to reporting and analytics to see the mistakes writers often make. These are paired with suggestions to reduce errors and make writing expectations clearer for their teams.
What is ClearVoice?
ClearVoice is an online content marketplace and platform that connects brands with thousands of vetted content creators. This service uses“Teamlancing,” which matches expert writers, designers, and editors with brand subject matter through the VoiceGraph™ Talent Discovery Engine.
This AI-based tool searches over 550,000 creator profiles to ensure the creators are experts in the subject matter and SEO best practices.
Whether you want an infographic, blog post, or white paper, ClearVoice takes a personalized approach and offers a full lifecycle experience for content. They assist with planning, writing, and even promotion. They also offer several services outside of the writing and design category, including:
- SEO technical and content audits
- Competitive and gap analysis
- Marketing personas and brand strategy
- Webpage optimization
Pricing is determined on a project-by-project basis. Some clients use ClearVoice as an ongoing content partner to help with everything from strategy to social media promotion and link building. There’s no one-size-fits-all price or subscription plan.
When choosing between hiring an agency or connecting with freelancers on your own, ClearVoice offers the best of both worlds. This service provides communication with content creators, but you have final approval. You can check in on the progress of your project at any time and offer input.
What is the difference between ClearVoice and Writer.com?
ClearVoice is a marketplace and platform that connects brands with skilled content creators, as well as provides management services when needed. Humans create all content. When you buy from ClearVoice, you get content creator services with the rights to the content, with ongoing support options like SEO audits and promotional services.
Writer.com is an AI tool. You use it with your own writing teams to create more consistent writing across your writers. This works with your existing content plan and guidelines. It offers suggestions to writers when they go outside the brand guidelines and, in some cases, may provide content ideas based on AI capabilities.
Who is Writer.com best for?
Writer.com is one of many AI tools being used today to give existing writers real-time suggestions as they write. It is for companies who already have a team of writers and simply want to firm up the messaging to be uniform across all channels. Writer.com is also ideal for customer service teams who need shortcuts to get approved messaging out quickly.
As more writers use AI, Writer.com may be a good choice for keeping teams accountable to the brand guidelines, but it won’t be a replacement for real humans. This tool will likely be used to free up editors from the task of checking every piece of content against brand guidelines and to help new in-house writers get up to speed on the company’s approved language.
Who is ClearVoice best for?
ClearVoice is best suited for brands that need additional support to create content at scale. Its vetted writing pool is well-versed in a number of industries, so you can spend less time scouting out or onboarding freelancers.
ClearVoice provides additional managed services such as SEO optimization, promotion, or audits. It uses experienced writers, and you can have input on the editing process.
This service can also provide white papers, blog posts, infographics, articles, or other unique content pieces created as part of a larger content strategy. This platform reduces the steps in vetting talent and communicating what’s expected. They also provide editing and promotional strategy to help your content get seen by more people.
Connect with ClearVoice
ClearVoice has a community of expert writers that we can match you to to help create high-performing, high-engaging content for your brand. Contact us today!