Are you looking to boost SEO? Would you like to create a more active social media profile? Maybe you need to refresh the content on your blog.
Whatever your goals are, getting help from a content platform may be your best bet.
Companies have more content solutions to choose from than ever before. Two recognized names in the industry include ClearVoice and Constant Content. While these content providers seem to offer similar services at first glance, they’re distinct in their approach to scaling content.
Here’s what you should know about each of these solutions and their offerings.
Founded in 2004, Constant Content is a marketplace that features pre-written content from thousands of writers. Customers can register for the site with a minimum of $25 in credit, which can be spent on any of the 5,000 pieces uploaded each day. Constant Content checks for plagiarism and is given a light polish by the site’s editing team.
Customers can find the right content for their needs when searching by keyword or browsing by category. Once purchased, they can download and use their content immediately. If there’s a writer they like, customers can follow for new content uploads.
Customers can also put a call out for custom content that writers then bid on. After choosing a writer for a project, customers get content in as little as 24 hours.
Constant Content claims to have over 300,000 pieces of content ready to sell in various categories. Writers sell these content pieces as either PLR (Private Label Rights) or Full Rights. Only Full Rights articles are written and sold one time and guaranteed to be unique and not indexed by Google on any other site.
Enterprise clients get access to a team to help them source and request large batches of content, with prices ranging from $.15 -$.20 per word for bulk work. The enterprise solution works best for large orders of white papers, product descriptions, blog posts, and articles. Constant Content’s team managers help with finding the right writer, communicating the project, and following up on deadlines.
Constant Content is a pay-as-you-go offering, without subscription costs. You can end your service at any time, whether it’s after buying one piece or 1,000 pieces of content. The only service offered is content, editing, and plagiarism checks.
The customer does all the strategy work. While writers may be proficient in SEO, stand-alone SEO services aren’t offered.
ClearVoice uses the concept of “teamlancing” to build a custom team of experts for your content. This team manages everything from strategy and SEO to writing and editing.
They also have a VoiceGraph™ Talent Discovery Engine, which maps over 550,000 talent profiles to match you with the right content creator. These writers, designers, editors, and more are experts in their fields. ClearVoice vets everyone for quality and professionalism.
These creators can create white papers, blog posts, infographics, and more. That you can then use to help improve search rankings, generate traffic, and boost your lead generation.
The ClearVoice-managed content teams educate the freelancers on your brand strategy, marketing personas, and guidelines. Content creators write with your voice and goals in mind.
ClearVoice prices projects individually, with the cost shared before the project begins.
You can monitor each piece of content and track it in the ClearVoice dashboard. So, you know the progress and how long it will take for completion.
You can be as hands-on or hands-off as you want but you will need to give final approval before the content is ready for publishing.
ClearVoice also offers the following:
- SEO strategy
- Technical audits
- Content audits
- Gap analysis
- Competitive analysis
- Keyword planning
- Marketing personas
- Webpage optimization
- Content roadmaps and recommendations
- Earned media placements
ClearVoice combines hiring freelancers yourself and working with an agency. A wide range of vetted freelancers and services (like SEO auditing and optimization) makes it stand out among other marketplaces in the industry.
To get started with ClearVoice, you’ll need to set up a consultation to discuss your options for projects or ongoing services. There’s no subscription pricing, but you’ll receive a quote specific to your needs. The ClearVoice Team can also help you decide if managed services are right for you.
Differences between ClearVoice and Constant Content
Both companies offer content, but their approach is very different.
Constant Content is a marketplace where customers can freely browse and preview content to see what they want to buy. It works much like a store, and there’s a $25 minimum to get started.
ClearVoice is a more consultative option with strategy and planning built in. You’ll get custom content, as well as full-service development, editing, and ongoing support. Prices vary by the services needed, so they only offer custom quotes at this time.
Who is ClearVoice best for?
For those seeking full lifecycle content support, ClearVoice is the better choice.
You get custom content in a variety of areas, such as white papers, social media content, and blog posts. You also have some input in the editing process. This ensures you get just what you want from the content. from the planning to publishing stages.
The writers are some of the best in the industry, and many have SEO and SME experience. If you have a highly technical or nuanced product, you can be sure they have the background to communicate your offerings well. ClearVoice teams will help identify the right people to create the content. Then, they handle the back-and-forth between teams and communicate as needed.
In addition to writing, you’ll get access to design, SEO, and promotional expertise, if needed.
ClearVoice is best for companies who are serious about the entire content planning and management process and want access to the best creators and consultants. It’s also ideal for long-term growth goals where you need some strategy support.
Who is Constant Content best for?
Those who need content quickly (within 24 hours) may find Constant Content’s marketplace a better pick.
It’s also for those who want control over every aspect of the process. This option is ideal for times when you need the bare minimum of lightly-edited content that has passed a plagiarism checker. You’ll also get content that is unique.
If you aren’t concerned about the writer’s expertise in an area, you can order pre-written content. This gives you less control over the content, however. If you want to specify what’s written, the ordering system can get you content within a day.
Constant Content is best for companies that want to shop for content or writers without any strategy or consultation services and aren’t as concerned about quality. It’s best for “instant” content needs.
How to choose a content provider
With such stark differences, no one should confuse what these two companies offer. Be honest about what you are looking to achieve with your content strategy, and you’ll easily see which one is right for you.
Talk to a specialist today to get started with ClearVoice!