When marketers think about diverse voices and inclusive content, it’s a no-brainer. However, bringing it to life in genuine, authentic ways is more than agreement. It’s showing up to difficult conversations with more than a listening ear.
It’s challenging your unconscious bias and being willing to push back on them. It’s also about being aware of the movers and shakers that lead the conversations of change.
Black creators are often overlooked and undervalued in representation. Yet, they make up a massive amount of the influence on Instagram Reels and the infamous TikTok dance challenges.
Shifting a systemically broken system is the war, but there are mini battles that lead to victory. Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts.
12 Black creators who spark change
Amber Whittington, founder of Amber’s Closet
Amber Whittington is a California-born YouTuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.
She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”
Alex Wolf, host of “The Alex Wolf Podcast”
Notably earning a spot on Fast Company’s 100 Most Creative In Business, Alex Wolf is a tech-philosopher who creates meaningful content that inspires people to be fascinated about tech, innovation, economics, and human nature.
Adweek also noted her as one of the Top 20 Influencers Who Radiate Creativity & Get Everyone Talking and sold her company in 2018 to focus on speaking and consulting. Her podcast, “The Alex Wolf Podcast,” will have you listening for hours, leaving fans anxiously anticipating the next season.
L.A. Lucas, LightWarrior Entertainment
Born and raised in Bronx, New York, L.A. Lucas is a trailblazing film director and the CEO of LightWarrior Entertainment. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more.
Her content on Instagram will inspire your creative flow while pushing the greatness within.
Koya Webb, yoga instructor and host of “Get Loved Up” podcast
Mental health matters and it’s a necessary topic of conversation.
Koya Webb is a self-love advocate who dedicates her content to creating a space filled with love and intention toward being whole and healthy physically, emotionally, and spiritually (in whatever way that looks like for you).
If you’re looking for a space to unwind and center throughout your day, her Instagram Lives or IGTV content will provide you with the tools to make self-care a part of your day.
Wole Lagunju, artist
Are you craving design inspiration that challenges the perception of being cultural idioms? Wole Langunji is one of the Black creators you should definitely know — and follow.
He is a notable Nigerian artist known around the world that creates art through cultural references mined from the eras of colonization and decolonization of the African continent, critiques the racial and social structures of the 19th century while evoking commentaries on power, femininity, and womanhood.
Lanaya Irvin, CEO of Coqual
Diversity, inclusion, and equity are top priorities for many organizations, but where do they get data to back up their initiatives? Coqual is one of the great resources available to learn the realities of why the work of DEI is needed and necessary for all industries.
In addition to Lanaya’s role as CEO of Coqual, she is an influential thought leader and speaks on race, LGBTQ inclusion, gender equality, and inclusive leadership. Follow her on Instagram and check out her interview with Bloomberg.
Ijeoma Oluo, New York Times best-selling author
Ijeoma Oluo is the New York Times best-selling author of “So You Want To Talk About Race” and “MEDIOCRE.” She is best known for her revelatory examination of race in America and the racial injustice imposed on Black and Brown people in the United States.
Micheal Forde, author
Next up in our list of Black creators is Brooklyn, New York native Michael H. Forde. He is the author of “Success Begins From Where You Are!” Through his writing and content on social media, he’s committed to helping others live a positive, fulfilled life on their terms.
On his Instagram, he shares inspirational messages, memes, and videos that can keep you focused on creating your definition of happiness, one day at a time.
Latoya Shauntay Snell, Host of “The Running Fat Chef” podcast
If you’re comfortable to direct, assertive conversations, Latoya’s content will inspire while confronting biases and systemic issues that Black creators and fitness influencers face daily. Her honest, transparent dialog is one of a kind, and her humor is the icing on the cake. She is a must-follow!
Ashley Simpo, columnist for Dating w/ Kids for Kindred
Ashley is the author of “A Kids Book About Divorce.” She is mainly known on social media, especially Instagram and Twitter as Black Ashley. Her writings are the collision of truth and love, inspired by her real-life experiences and random thoughts that she shares with her audience.
Her tweets often go viral, and she’s the first to remind people to appropriately credit Black creators of their words and work when sharing on social media (as we all should).
Franchesca Ramsey, author and former writer for The Nightly Show
Franchesca (also known as Chescaleigh) is the author of “Well, That Escalated Quickly.” She speaks boldly about the realities of what allyship looks like (versus what it isn’t) and confronts racism head-on through her web series and interviews.
On Instagram, you can see more of her creative side with home décor projects, fashion, and her cute pup, Flex.
Marie Beecham, racial equality advocate
Marie Beecham is a connector for honest conversations and unity on social media and beyond. She’s known for her in-depth diversity, inclusion, and equity workshops and her support to individuals and teams in crafting difficult dialogues through digital mediums.
On Instagram, she shares thoughtful, intentional messages that inspire her audience to go deeper into their efforts of togetherness.
Turn inspiration into action
If this list of Black creators has inspired you, ClearVoice writer and content strategist Natalie Dunbar breaks down practical tips on incorporating diversity, inclusion, and equity into content in her article.
Committing to creating the change we desire must go beyond the words we type as writers or the messaging we put forth in campaigns as marketers.
It’s an act of reaching out, communicating the hard (yet honest things), and confronting ourselves first before placing subconscious bias on others.
We hope this list becomes the beginning of your journey to getting to know these phenomenal Black creators (and others). May we strive to make Black History Month more than a month, but an acknowledgment of Black pioneers paving the way for change and unity regardless of the monthly holiday observance.
Need help creating inclusive content that features diverse voices? Talk to a content specialist about getting inclusive, accessible content developed for your brand today. From ready-to-publish blog posts to social media content, we can handle all your needs.