Welcome to Behind the Byline, our video series that spotlights the unique personalities, paths, and processes of the ClearVoice freelance community.
From courtroom to content marketing, Jenny Kiesewetter has carved a writing path that’s anything but predictable. With a background in law and journalism, Jenny brings precision, clarity, and heart to every piece she writes — whether it’s a compliance explainer or a benefits guide that actually makes sense.
In this episode, we caught up with Jenny to talk shop and get a glimpse into the habits, hobbies, and hot chili that fuel her creativity on and off the clock.
Jenny Kiesewetter: From Legal Lingo to Compelling Content
Jenny’s career began in the legal world, where she specialized in compliance, employee benefits, and labor law. But it wasn’t long before she realized her favorite part of the job was breaking down complex information into something clear — and even enjoyable — to read.
So, in 2015, she picked up her first paid writing assignment. The rest? Freelance history.
Since then, Jenny has built a thriving content career helping brands transform technical topics into human stories. Her writing blends sharp subject-matter expertise with a warm, conversational tone — a combo that’s hard to come by and even harder to fake.
And, like many great freelancers, she found fresh momentum after 2020.
“The pandemic really made me rethink how I wanted to work,” Jenny shared. “Freelancing gave me the freedom to focus on the work I love most — writing.”’
Jenny’s ClearVoice Questionnaire
When she’s not drafting content, you can probably find Jenny scrolling through dog rescue reels on Instagram (yes, she’s a sucker for a happy tail). Or whipping up a batch of her signature chili, famously spicy and not for the faint of heart.
Her writing setup? Equal parts cozy and practical. Jenny toggles between her kitchen counter and the couch, always with her trusty notepad in reach. “Sometimes the ideas flow better when I’m not in front of a screen,” she said.
Weekends might include a competitive game of Risk — a family tradition passed down from her dad — or some quiet writing time while everyone else is still sleeping. She’s also a fan of using ChatGPT to help streamline her workflow and stay on track with her content goals. “It’s like having a brainstorming buddy whenever I need one.”
Jenny’s story is proof that you don’t have to stick to one lane and that your niche knowledge can unlock unexpected, rewarding paths in content marketing.
Get the Content You Need at the Quality Level You Expect
At ClearVoice, we’re proud to connect you with freelance writers like Jenny who bring professionalism, creativity, and clarity to every piece. Whether you’re looking for educational content, thought leadership, or SEO-rich articles, we’ll match you with the right talent to get it done.
Ready to elevate your content? Talk to a content strategist today.
More Behind the Byline Features
Meet more freelancers who bring the magic:
You can also watch more of our Behind the Byline interviews with amazing freelancers on our YouTube channel.
