If you’re a writer, B2B copywriting is a unique industry that has massive potential for you.

It covers a broad market of hundreds of millions of companies worldwide. And depending on your skill set, knowledge, and experience, you can try a wide range of specialties.

However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write.

What does a B2B copywriter do?

What does a B2B copywriter do?

A B2B copywriter is a writer who focuses on creating content that businesses use to attract and retain other business customers. They’re different from B2C copywriters, who focus on creating content for brands that market directly to consumers.

When a B2B copywriter gets started on an assignment, their first goal is to understand their target audience. As in all other types of content marketing, developing great buyer personas is critical.

These personas are fictionalized individuals who fit the template of a person who may want to engage in your services.

Once the writer fully understands their audience with the help of these buyer personas, their task is to research, write, and edit clear and straightforward content that speaks to that audience and helps accomplish the company’s goals.

Some common goals for B2B content include:

  • Answering the reader’s questions
  • Selling a product
  • Helping the reader solve a problem
  • Addressing potential barriers to sales
  • Increasing awareness of a product or brand

Once the content has been written, the B2B copywriter works with client stakeholders to ensure the brand voice is maintained, SEO keywords are used in a relevant way, and the content is optimized for conversions.

Bottom line, B2B copywriters create copy that generates awareness, attracts leads, and creates a meaningful customer experience.

How do I find my niche as a freelance writer?

How do I find my niche as a freelance writer?

A niche can help set you apart as a freelance writer. It signals to potential clients that you have the expertise and skills to craft top-tier content in their industry.

It can also help you earn a higher fee, as specialists can charge more than generalists for their work.

Wondering how to find your niche as a copywriter? The first thing to do is take stock of your writing and career so far, with a particular focus on your:

  • Education
  • Professional training
  • Career history
  • Hobbies and interests
  • Current lifestyle

If you have professional training, an educational background, or a career history in one area, that’s a pretty great starting candidate for your niche.

The top B2B copywriting niches of 2022

The top B2B copywriting niches of 2024

While every copywriter deserves to enjoy their job and write about what they love, the reality is some niches pay more than others. These niches can usually be found in growing industries or fields where a high degree of technical skill is required.

Niche trends also come and go. Travel blogging is a great example – so many writers monetized their travel blogs in the late 2010s, but this industry took a sharp dip as the COVID-19 pandemic shuttered the tourism and hospitality industry for years.

To ensure you’re selecting a niche that both works for you and will be profitable, let’s explore some of today’s most popular B2B copywriting niches.


A lot of businesses are deep into exploring the possibilities offered by AI and machine learning technologies. Writing B2B content about AI requires extensive knowledge of AI tools, applicable algorithms, and emerging tech developments.

This is a great niche to get into if you’re familiar with natural language processing, deep learning, and AI prompting.


Technology developments aren’t limited to AI. The rest of the SaaS industry has also grown exponentially, offering a lot of opportunities for specialized B2B content. This may be a profitable niche for you if you have an education or career background in software, cloud computing, or cybersecurity.


Right now in finance, everyone from banks to fintech startups needs compelling copy that transforms their complex subject matter into engaging, accessible language.  And, as businesses increasingly rely on digital platforms to manage and understand their finances, a B2B copywriter skilled in bridging the gap between financial jargon and clear, actionable insights has become invaluable.

Health and wellness

Health and wellness have taken on a whole new level of importance. There are many opportunities for B2B copywriters in this niche, ranging from software start-ups in the health and wellness space to doctors’ offices, insurance providers, and so much more.

Market your B2B copywriting services with ClearVoice

Market your B2B copywriting services with ClearVoice

Choosing the right B2B copywriting niche is just the first step. If you want to build a profitable career for yourself, you have to market your skills to get hired.

Typically, that involves applying for jobs, cold emailing, reaching out to prospects on social sites like LinkedIn, and developing a portfolio of work to demonstrate your skills.

At ClearVoice, we offer B2B copywriters of all niches the opportunity to make a beautiful writing portfolio for free. Even better, your CV portfolio will be shared with all the clients in our network, who can get in touch when they need your services.