What Is Public Relations?

What Is Public Relations?

Public relations should be an essential part of a fully-integrated marketing plan as it can influence consumers, shift opinions, inspire action, and even change policies.

What Is Media Relations?

What Is Media Relations?

The right kind of media coverage can reinforce key messages and build/preserve a company’s reputation.

What Is Geotargeting?

What Is Geotargeting?

Knowing where your prospects are is just part of the geotargeting equation. Learn more about this creative and effective marketing tactic.

What Is Gated Content?

What Is Gated Content?

Should you gate your content? Making that decision depends on who you’re targeting, the stage of the buyer journey you’re appealing to, and how valuable your content is to that population.

What Is a Brand Footprint?

What Is a Brand Footprint?

Is your brand footprint on the road to success? Learn more about the elements that make up your brand’s unique footprint.