What Is Closed-Loop Marketing?
Here is your essential guide to understanding closed-loop marketing and how to make it part of your strategy.
How Social Epidemics Contribute to Viral Content Marketing
A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads.
6 Copywriting Tips That Encourage Customers to Take Action
Six tips to creating a strong message for your brand. Learn how to filter out unnecessary content and master the fine art of copy that returns in dividends.
5 Do’s, 5 Don’ts, and 3 Examples of Onboarding Emails
The most influential strategists guide new users through every step of their customer journey via calculated onboarding emails.
What Is Earned Media?
Earned media can vary from brand mentions in published content to reposts on social media. Learn top do’s and don’ts and see successful brand examples.
What Is a Conversion Path? Definitions, Do’s and Don’ts, and More
No matter if you handle email marketing campaigns, write killer copy, develop graphics, or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.
What Is an Engagement Rate?
One could argue that engagement rate is the most critical data point of social media marketing. Learn more.
What Is a Click-Through Rate (CTR)?
By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most useful measurements is a click-through rate.
What Is a Bounce Rate?
A bounce rate — named after the slang term for an exit — is an important metric to understand and follow.
What Is Shopping Cart Abandonment?
Understanding the reasons behind shopping cart abandonment is crucial to coming up with a successful solution. Learn more about this common issue.