Elizabeth Chey

Elizabeth Chey consults international, community-based, and small nonprofits on communications, advocacy, strategic planning and capacity building. Her passion for arts, peace building and development compels her to tell complex, intimate stories about people working for social justice. She earned her MFA from New York University and a Journalism degree from Northwestern.

Posts By Elizabeth Chey

Learning Freytag’s Pyramid: 5 Cool Examples of How To Use It in Marketing

Beyond Emojis: How Writers Can Achieve Emotional Granularity

Concept Creation: How the Words You Choose Affect Consumer Perception

Bounded Rationality: Why Customer Behavior Is Tough to Predict

How to Be More Attuned to Cross-Cultural Concepts in Your Content

Paradox of Choice: How Too Many Choices Might Overwhelm Your Audience

How Emotional Science Can Help You Create More Striking Narratives

Are There Universal Emotions? Brain Science Findings Challenge Our Storytelling Assumptions

The Ambiguity Effect: Why We Opt for Known Options (and What That Means for Marketers)

The IKEA Effect: Why We Put Higher Value on What We Help Create

The Nostalgia Effect: Why We Recall the Past More Fondly Than the Present

Want to Grow Your Podcast Audience? Focus on These Three Areas

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

When the Tech Does the Trick: Podcast Recording Tips for Beginners

Common Business and Legal Mistakes Podcast Freelancers Often Make

500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]

Podcast Advertising: A New Multimillion Dollar Frontier

What’s the Podcast Script Beating Up Against My Chest?

Why Content Creators Turn to Podcasts as a Form of Expression

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?

Why It’s Important to Define Your Audience When Making a Podcast

Hopping on the Podcast Caravan With One Foot Still Dangling Off

How Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)

Cross-Referencing: A Research Tool to Lay Out a Project’s “Center” and “Periphery”

Umberto Eco’s 10 Rules on When and How to Quote

Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More

Cultivating Old Sources for New Stories: Treat Them Like Your First Love

We Love Libraries: A Writer’s Endless Treasure Trove for Ideas

Free-Writing and Journaling: Tools to Activate Original Ideas

Why Academic Humility Is an Essential Part of Research and Writing

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling

A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing

Research Like a Pro: The Professor’s Guide to Smarter Writing Research

8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)

8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons

Seven Studies on How Diversity and Inclusion Make for Better Marketing

Planning Content for Your Fundraising Campaigns in Symphonic Movements

Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft

Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers

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