Whether it’s driving purchases, newsletter subscriptions, ebook downloads, or free trial signups, the ultimate goal of any marketing copy is to convert.
While persuasive copy and enticing offers will do the trick, you also need a compelling call to action to seal the deal. That’s why we decided to share a list of some awesome call-to-action examples to help you get those clicks.
What is a call to action?
A call to action (CTA) or call for action refers to the prompt that invites the audience to take a desired action, such as buying something, downloading something, or signing up for a newsletter. You can find it on a webpage, ad, or even a piece of content.
What is a call to action in writing?
In writing, a call to action is a piece of copy or a statement that tells the audience what to do. A well-written CTA is persuasive enough to inspire the audience to take the desired action. It typically includes transaction keywords such as “buy” or “discount” to target people who are on the verge of converting. As such, it has the power to drive conversions and subsequently boost your bottom line.
What is a call to action in marketing?
In marketing, a call to action promts the audience to take action that ultimately helps you achieve your campaign goal. It involves strategic placement and design, as well as powerful copy that aligns with your campaign.
40 call-to-action examples to inspire you
1. Aesop – Discover supportive skincare
Aesop is a vegan and sustainable brand that takes an informed approach to skin care. By inviting the audience to “discover supportive skin care,” it offers a promise that Aesop’s products will support their unique skin needs.
2. BarkBox – Claim offer
Simple and straightforward, this call to action keeps it brief by encouraging the audience to claim their offer. It clearly highlights how there’s a reward (the offer) waiting for them if they take that action.
3. Bazaarvoice – Calculate your ROI
This call to action tells the audience what action they can take even if they’re not ready to start using Bazaarvoice. By encouraging people to calculate their ROI on user-generated content, the brand is slowly establishing the value of their product.
4. BigCommerce – Let’s go!
BigCommerce keeps it short yet exciting with this call to action. By using “let’s,” the brand implies they’re with the customer on their journey.
5. BUXOM – Find your shade
This CTA encourages customers to start using BUXOM lip products by finding their shade. It speaks for the brand’s expansive shade options and how there’s a perfect shade for everyone.
6. Cisco – Explore hybrid work
Cisco tries to promote their various hybrid work solutions by inviting the audience to “explore hybrid work.” It’s simple and straightforward with just the right dose of enticing.
7. ClearVoice – Start my content plan
We made it on our own list—not because we’re biased but because of this winning call to action. It puts the focus on the audience and states exactly what they get when they click on the button: a content plan.
8. Constant Contact – Start your free month
This call to action explicitly highlights what people are signing up for. It uses a power word like “free” to make the offer more enticing.
9. Dame – Apply discount
Who doesn’t love discounts? Dame taps into this desire with a call to action that focuses on the discount factor.
10. Disruptive Advertising – Get audit
Disruptive Advertising establishes the value of an audit by highlighting the amount of wasted ad spend. They then follow with a call to action inviting people to get an audit.
11. Everflow – See in action
For visitors who aren’t yet ready to book a demo, Everflow gives the option to see the platform in action. It’s authoritative and direct, in addition to using action words like “see.”
12. Fenty Beauty – Don’t Miss Out
Fenty Beauty includes a call to action that matches the copy. They imply that the product sells out fast and then encourage shoppers to not “miss out” on a chance to buy it.
13. Fenty Beauty – Swipe Right
Fenty Beauty makes another appearance with a creative CTA that aligns with the promo copy. The copy promotes a combo of two products and calls it “Couple Goalz,” then they follow up by encouraging shoppers to “swipe right.”
14. Glossier – Get glowing
Like Fenty, Glossier matches their CTA to the product they’re promoting. They encourage customers to “get glowing” by getting a free Futuredew—a product for dewy, all-day glow.
15. Hawthorne – Get yours
Hawthorne promotes their tailored personal care products by inviting people to get products as unique as they are. The use of “yours” gives an implication of the products being personal to the customer.
16. Hersheypark – Yes, I want a free ticket
Hersheypark uses power words like “free” and capitalizes it in this CTA so the main focus can be on the promise of a free ticket.
17. Hootsuite – Start your free 30-day trial
Hootsuite gets very specific with this CTA, clearly highlighting the benefits—it’s free, and it lasts for 30 whole days. This minimizes the risk of confusion while showing the audience exactly what they can get.
18. Laura Mercier – Yes please
This Laura Mercier CTA is an answer to the question of whether you want 15 percent off on your first order. It’s short and sweet while directly aligning with the rest of the copy.
19. Loomly – See the features they love
Loomly brings social proof into the game by highlighting the biggest brand names they’ve worked with. They then write a call to action inviting the audience to see the Loomly features these brands love.
20. Lumin – Build your routine
Lumin invites shoppers to start building their routines. Words like “build” establish the power customers have over their own skincare routine.
21. Make a Living Writing – Find my time
This CTA encourages freelancers to find a time that works for them. It gives the implication there’s flexibility to accommodate their schedule.
22. Marine Layer – Get your butt in these
Marine Layer keeps it fun and down to earth with this call to action. In addition to being actionable, this CTA aligns with the brand’s casual and friendly personality.
23. Missinglettr – Start growing my brand
This call to action explicitly states the benefit that customers can enjoy—growing their brand, which could compel them to take the desired action.
24. Moosend – Get started for free
This CTA is simple and straight to the point. It also makes use of power words like “free,” along with action phrases like “get started” for a compelling invitation.
25. NordVPN – Choose your plan
For this call to action, NordVPN establishes that there are different plans to choose from. This could encourage many visitors to explore the different plans before they’re ready for a final decision.
26. Pact – Gimme 20% off
Pact keeps their CTA casual and conversational to relate to their audience. They also specifically highlight the offer (20 percent off) to make it even more compelling.
27. PupBox – Go fetch your box
This call-to-action copy uses words like “fetch,” speaking to a community of dog parents. Plus, it’s actionable and direct, which adds to the appeal.
28. Refersion – Try free for 14 days
Like the Hootsuite example above, this CTA clearly highlights the offer (try free) and the length of the offer (14 days).
29. Revolve – Get my coupon
In this call to action, Revolve focuses on the reward in store i.e., a coupon for 10 percent off. This gives shoppers a reason to subscribe to their newsletter.
30. Scotch Porter – Unlock 20% off
Besides highlighting the reward, this CTA from Scotch Porter uses curiosity words like “unlock” to make the offer even more enticing.
31. Semrush – Try SEO toolkit
In this CTA, Semrush offers an SEO toolkit their audience can try before they’re fully convinced of the platform’s value.
32. Sendinblue – Take a free test drive!
Sendinblue keeps things fun by inviting the audience to take a free test drive (read: a free trial). Similarly, you can get creative by playing around with different call-to-action synonyms.
33. ShipBob – Unlock 2-day shipping
In this CTA, ShipBob highlights the benefit (two-day shipping) and uses power words like “unlock” to make a persuasive offer.
34. Smile.io – Start building customer loyalty
This call to action is compelling because it focuses on the benefit of using Smile.io—building customer loyalty.
35. Sol de Janeiro – Activate offer
Sol de Janeiro invites shoppers to “activate” their offer of 10% off, giving people a good reason to sign up for the newsletter.
36. Third Love – Find my fit
This CTA capitalizes on the desire to find a perfect-fitting pair of bras and entices the audience to find their fit.
37. Tribe – Create your tribe
Tribe makes a compelling case for their platform by encouraging businesses to create their tribe, focusing on the platform’s ability to engage communities.
38. Unbounce – Build landing pages
In this CTA, Unbounce focuses exactly on what the platform can do… build landing pages.
39. Webflow – Start building
Webflow also focuses on the ability to get websites without the dev time, encouraging people to “start building” immediately.
40. WebFX – Claim free proposal
WebFX makes their call to action more enticing by using power words like “free” and inviting visitors to “claim” the offer.
Ready to drive action?
If you want more conversions, you need a convincing call to action to complement the rest of your copy. Make sure you work with high-quality writers who can bring out your brand voice and write CTA copy that drives clicks and conversions.