Learning Freytag’s Pyramid: 5 Cool Examples of How To Use It in Marketing
Freytag’s Pyramid, a storytelling framework favored by screenplay writers, playwrights, and dramatists, is often overlooked in marketing training. But this seven-step structure is highly versatile and can enhance everything from charitable work to policy campaigns, marketing, and branding. At its core, Freytag’s Pyramid (or Freytag’s Triangle) crafts a narrative arc that fosters sympathy for a […]
Balancing Act: Crafting Content for Technical and Non-technical Audiences in AI and Machine Learning
The rise of AI and machine learning has unfolded at stunning speed. While these technologies have been gaining traction steadily over the last decade, their explosion into popular culture has been driven by large language models like ChatGPT. Many non-technical people are starting to explore the possibilities of this technology. If you’ve been working in […]
Crafting Successful Content Marketing Strategies for AI and Machine Learning Startups
It feels like there’s now an artificial intelligence (AI)-powered app for practically anything. We’ve seen everything from text editors to chatbots, from smart home devices to Google Maps and ride-hailing apps. With global markets now accelerating AI adoption at lightning speed, today’s an exciting time to be in the AI and machine learning (ML) space. […]
Difference Between Mission and Vision Statements: 25 Examples
Mission. Vision. Values. You’ve probably heard that phrase (or something similar) a thousand times. But they’re actually three distinct concepts. The lines especially blur between mission and vision. And when it comes to the drive and direction of your company, it’s essential to know their distinction from one another. So what’s the real difference between […]
How to Create a Content Marketing Culture Within Your Organization
The ascent of content marketing has revolutionized business communication, accentuating the power of value-creation and meaningful relationships. It’s a powerful strategy that helps companies connect with their audience, generate leads, and build brand loyalty. However, in this day and age, merely implementing content marketing tactics is not enough. It’s become essential to foster a content […]
Managing Freelance Writers: A Comprehensive Guide to Aligning Expectations and Streamlining Content Review Processes
Marketers and freelancers are dance partners in the creation of excellent content. Whether you’re a natural or have two left feet, finding a shared rhythm when managing freelance writers is essential to success. When both parties are in sync, the result is a seamless blend of information and creativity that captivates audiences and drives brand […]
Unlocking Your Competitive Advantage: Strategic Content Creation
An effective content strategy ensures you provide unique value to your target audience and stay ahead of the curve. But how exactly does a content strategy translate into that competitive advantage? Let’s dive in and see how it gives you that critical edge over the competition. Understanding Competitive Advantage Before we delve into the nitty-gritty […]
4 Strategies for Using Content to Build Community and Customer Loyalty
If you’re searching for the best content strategies to establish community and customer loyalty, your search ends here. In an ideal world, every ounce of resource you put into marketing campaigns always yields impressive results. Every step adds to the strength of your community and the loyalty of your customers. And you will hit business […]
Using Content to Reduce Your Customer Acquisition Costs
How much is each new customer worth to you? In the mobile app market, a study found that the average investment in acquiring a new, paying in-app customer is $74.68. Whether you find that steep or cheap, if you’re like many business owners, keeping customer acquisition cost (CAC) down is a stubborn challenge. Understanding Customer […]
Maximizing the Impact of Case Studies in Cloud Computing Content Marketing
Think about how many times you’ve made a purchase because of a recommendation. It could be from a friend or even an influencer online. With SaaS companies, it’s a little harder to get buyer reviews on social media — but they can invest in case studies. For cloud computing companies especially, case studies serve as […]
