Mastering Top-of-Funnel Content: A Comprehensive Guide
In the breakneck race of the online world, if you don’t grab attention from the get-go, you might as well be invisible. And if you’re a marketer aiming to be the Usain Bolt of the digital track, your starting line is right at the top of the sales funnel. Top-of-Funnel (TOFU) content isn’t just another […]
Navigating the Grey Zone: Is AI-Generated Content Considered Plagiarism?
Was this written by a human or a robot? Could you even tell? In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. […]
Unlocking Success: Evaluating Managed Content Services
Should you outsource your content marketing efforts? According to recent statistics: 76% of marketers rely on content to generate leads 79% to educate their audiences 78% to establish trust or credibility That’s a good number of marketers recognizing the innate power of content marketing. However, statistics also show that: Only 40% of B2B marketers have a documented content […]
What Makes a Successful Customer Success Manager for Subjective Products
In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. That can present unique challenges for businesses in content marketing and similar industries. Enter […]
How to Build Your Freelance Writing Portfolio (with 7 Tips from a ClearVoice Talent Manager)
The freelance world is full of opportunities right now. And a well-crafted freelance writing portfolio is the defining factor that sets you apart. This comprehensive guide arms you with the knowledge and tips to build a compelling portfolio that captures attention and helps you win contracts. We’ll also cover common mistakes, how to showcase your […]
Promoting Ethical AI and Responsible Machine Learning through Content Marketing
With 72% of businesses investing in AI, keeping up with innovation requires excellent content marketing strategies for ethical AI practices. Failing to develop these strategies could lead to businesses falling behind competitors and disappointing customers and stakeholders who expect them to be able to speak about these topics knowledgeably. Today, we’ll show how companies and […]
Decoding the Brief: Mastering the Blueprint of Optimal Freelance Content Creation
As any architect will tell you, a blueprint is integral to constructing a building that stands the test of time. In the realm of content creation, this blueprint comes as a well-constructed brief. More than a mere collection of instructions, a comprehensive brief serves as the guiding compass that steers freelance writers through your brand’s […]
4 Things to Avoid When Building Your Blog Strategy
In a highly competitive digital landscape, a company’s blog is no longer just a space to share industry updates or team achievements. It’s an essential asset. A powerful tool that when used correctly, serves as the heart of a robust content marketing strategy. A blog is your company’s voice, its platform for thought leadership, a […]
5 AI Mistakes Every Marketer Needs to Avoid
It seems like artificial intelligence has completely transformed the content marketing world overnight. But like any powerful new tool, it has challenges, limitations, and potential pitfalls. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. Because it is so new, the best practices for using AI in the content development process are […]
28 Companies With Even Catchier Slogans and Taglines
Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize […]
