Blog Goals: How to Create Written Content that Converts
Generating conversions is the holy grail of all blog goals. Improved brand awareness is great. Generating organic traffic is awesome. But nothing beats conversions. After all, page views can’t pay the bills. You generate revenue when your site visitors convert to leads. Then those leads become paying customers. However, if you’re getting truckloads of views, […]
How to Get More Conversions with BOFU Content
If someone proposed to you on the first date, you’d run for the hills. Asking customers to buy when they barely know your brand is a big ask. It also risks your chances of them getting to know you better. The marketing funnel describes a buyer’s relationship with your company. It has three distinct stages: […]
How Much Money Can Freelancers Save You?
Plenty of businesses of all sizes turn to the freelancing industry to hit business goals within shorter timelines. But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Freelancers save you money as compared to in-house staff. They’re more flexible, affordable, and convenient—especially if you require top-tier talent that would otherwise take years […]
The Content Strategy Terms You Need to Know
Can’t make sense of certain content marketing terms? We get it—it’s a jargon-y business. This content marketing glossary can help. Why is knowing content strategy terms important? The industry is full of acronyms, terms, and initialisms. Making it challenging for most people to understand; at first. No matter your role in a content marketing campaign, […]
How to Refine Your Content Distribution Strategy
You research for weeks, weed through data, scour countless case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love it. And then…nothing happens. The traffic is dismal. The views are low. But you know it’s good content. So, what happened? The fallout may […]
Deep Dive Into Developing Your Content Strategy
We’ve all been there. Spinning our wheels, unsure if our content marketing is going in the right direction. When you feel that way, it’s time to reassess your content strategy. (Or create one). Having an airtight content strategy in place is essential to your content marketing success. Eighty percent of successful marketers have a documented strategy in place. You […]
Content Strategy Services: Are They Worth the Cost?
If you’re a marketing manager, it goes without saying that you take on a lot of tasks. You’re in charge of generating demand for your company’s products or services. You could also head up and research pricing strategies. You’re also responsible for keeping abreast of marketing trends. Plus, you also need to know what your […]
How to Improve Your CTA Strategy
Proceed to checkout. That’s what you do on an e-commerce website when you’re ready to pay for the items in your cart. But how do you know you’ll get to the right page? How do you even know how to proceed to checkout in the first place? Simple. The site has prominent, visible, and easily […]
Getting the Most From a Limited Content Marketing Budget
Content marketing can drive significant ROI. Across industries, the executive suite is bumping up content marketing budgets in recognition of this fact. This is good news for those of us who have been beating the content bushes for many years. Content marketing works! Told ya! However, that doesn’t mean the boss is throwing money at YOUR […]
Mastering Content Creation in Account-Based Marketing
Imagine being able to shorten your sales cycle, save time and money, and simultaneously build strong relationships with customers that lead to more business. That might sound like a tall order, but it’s precisely what an account-based marketing (ABM) strategy can achieve. Gone are the days when you could throw up a blog post and […]
