Should Freelancers Charge Per Hour, Per Word, or Per Project?
What’s an hour worth to you? Valuing your skill and time can be challenging. Plus, placing a dollar value on a piece of work always seems stressful. However, if you’re new to freelancing, determining your rate is an important first step. Most freelance writers choose to bill by the hour, the word, or per project. […]
How to Communicate Content Marketing Wins
The goal of every content marketing campaign is to create a win. Whether to boost revenue numbers, increase website traffic, or generate new leads. Once you achieve those wins, it’s important that you share and celebrate them. This adds credibility to your brand, establishes your expertise, and helps you stand out above the crowd. In […]
Tax Forms For Your Freelancers
Benjamin Franklin once said that nothing is guaranteed in this life except for death and taxes. So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. Freelancers come with many benefits, and one of the biggest is decreased personnel costs. This is because contract employees don’t require the same tax […]
How to List Freelance Work on a Resume
A compelling freelance resume is a catalyst to higher rates, better clients, and a fruitful freelancing career. Unfortunately, not all freelancers have “resume writing” in their skill sets. With over one billion freelancers worldwide, you need every advantage to stand out. Don’t miss out on golden opportunities to further your freelance business. Use the strategies […]
Content Marketing KPIs for Your Content Strategy
The importance of data-driven decisions has reached an all-time high. Today’s competitive landscape makes it critical to understand which metrics matter. Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in […]
Faster Content Marketing: How to Speed Up Your Pipeline
Faster content marketing campaigns help supercharge your brand growth and outpace your competition. But don’t tell your content writing team to “work faster.” A strategic approach addresses bottlenecks in your pipeline without sacrificing quality. Step 1: Identify roadblocks in your content creation process Examine your content creation workflow and pinpoint areas where bottlenecks occur. For […]
B2B Content Marketing Statistics and What They Mean
Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.) But when you get it right, B2B content marketing […]
LinkedIn Content Strategy: Thought Leadership For the Win!
What if there was an established, legitimate platform that was still aching for quality content? A place where you could gain traction if you knew how to do content right? And what if it had much less competition than other social media platforms? There is. It’s LinkedIn. LinkedIn is a platform focused on business and […]
The Real Costs of Making Content In-House
One of the major draws of content marketing is the cost—in theory, you put a couple of great pieces of content together and they bring in web traffic, email signups, and conversions for years to come. It seems like a great deal, especially when compared to other digital marketing channels where you pay by the […]
When You Should and Shouldn’t Use AI for Content
Artificial intelligence and machine learning are emerging technologies disrupting industries. These advancements may impact society in ways we can’t imagine. This has certainly been the case in the content world. Generative AI, or AI that produces content, is making headlines throughout the world of content creation. In a recent study, 65.8% of people believe AI content […]
