How to Avoid Google Penalties (and How to Remove Them When They Happen)
When it comes to creating content, do all the right things and you’ll see your Google rankings rise. But just as suddenly, you can be penalized by Google, and see your traffic and search engine rankings drop. What happened? And what happens now? As a website owner or digital marketer, you need to be aware of […]
The History of the Google Algorithm
When Google arrived on the scene, it changed the way people used the internet forever. Since that time, the search engine evolved to help make access to the internet easier. As such, the Google algorithm history consists of ongoing tweaks and changes. The goal? To ensure high-quality user information, while avoiding spammy content. This article […]
Marketing Funnel vs. Sales Funnel: What’s the Difference for Content Marketers?
Content marketers are used to working with the marketing funnel. This helps them produce the right articles, emails, eBooks, and other content based on a customer’s journey. Then there’s the sales funnel, which is often confused with the marketing funnel. Making things even more complicated, the terms thrown around in the marketing and sales funnels […]
How Often Should You Publish Blogs? Finding the Ideal Cadence
Blogging has become an integral part of online marketing and branding for individuals, businesses, and organizations. Blogs are powerful tools. They allow you to communicate with your audience, share your expertise, and establish your online presence. But many questions come up when it comes to blogging. How many posts should be published? How often? How […]
What Is Evergreen Content? The SEO Benefits of Lasting Content
Evergreen content. It’s one of those marketing phrases you often hear thrown around. You might even have heard people saying it’s a must-have for your content marketing strategy. And they’d be correct. But how, exactly? And what IS evergreen content? What is evergreen content? Evergreen content remains valuable to your audience for a long time. […]
Organic Content
Organic content is content that’s created and distributed without paid promotion or advertising. It’s designed to generate visibility, engagement, and conversions through natural, non-paid means.
The SEO Benefits of Adding a Table of Contents to Your Content
Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can […]
Backlink Content: How to Build Links in 2025
Search engine optimization (SEO) is critical to the content process. It helps get the right eyes on your content. SEO comprises a variety of techniques that are constantly evolving. Although all factors are vital, there is one area that you can’t overlook. Backlinks. Earning backlinks plays a huge part in getting your content ranked on […]
Infographic Best Practices: How to Create and Distribute Infographics
Infographics quickly convey information in a visually appealing way. They can effectively grab attention. Plus, they get readers interested through engaging visuals, stats, research, and copy. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. What is an infographic? As the […]
How to Hire Blog Writers in 2025: A Strategic Guide
A good freelance blog writer can be hard to find. They’re out there — you just need to know where and how to find them. This article shows you how to hire blog writers for your content needs. Benefits of Outsourcing Your Content Creation Sometimes it’s better to outsource your content creation than maintain an […]
