Creating a Global Platform From a Passion Project
SEEMA
About SEEMA
The Problem
Seema Kumar, founder and CEO of SEEMA, is an executive by day and editor by night. She dreamed of creating a platform for young women of South Asian and Indian descent to connect.
“If you can’t see it, you can’t be it,” Kumar said. To inspire women to “be their best selves,” Kumar wanted to spotlight role models who inspire them.
Kumar’s full-time job at a Fortune 500 company limited her bandwidth and ability to realize her vision fully. So to help scale SEEMA, she partnered with ClearVoice to support her content vision. In the past, working with freelancers felt haphazard and, “like playing a Whack-A-Mole game.”
The Solution
Using ClearVoice’s talent network, she began collaborating with writers worldwide. “We found several great writers through the ClearVoice platform. They’ve become regulars. They’ve understood our voice, our vision and are doing a great job,” Kumar said.
South Asian writers are among the diverse mix of talent. “On a day-to-day basis, I don’t have the time to be hands-on with it and manage a whole bunch of writers, so ClearVoice has been a blessing in that sense,” Kumar said. Thanks to ClearVoice, she has expanded her publishing platform rapidly.
Examples of Content Created for SEEMA
5 Ways to Celebrate Moms While on Lockdown
Recipes From Mothers For Mother’s Day
Fashion Designer Aysha Saeed Styles SEEMA Summit
The Results
ClearVoice focuses primarily on “execution-based” articles covering a variety of topics. Since the collaboration began, approximately 4-6 articles per week or 100-120 pieces of content have been published.
These pieces appear everywhere, from SEEMA’s online content hub to the new mobile app for iOS and Android. Kumar credits ClearVoice’s “streamlined content management system” with enabling the app’s launch.
By helping SEEMA live up to its name (which connotes taking things to the limit), ClearVoice has freed up the founder and CEO’s time to remain
focused on her fast-paced day job while continuing SEEMA’s transformation from a niche undertaking to a global platform.
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