More Customer Stories
SEEMA
Turning a Passion Project Into a Global Platform
Launched in early 2019, SEEMA is a digital, print and mobile-app platform dedicated to connecting and empowering South Asian women across the world.
Aspire
As an “executive by day, editor by night,” Seema Kumar, Founder/CEO of SEEMA, dreamed of creating a platform where a younger generation of women of South Asian and Indian descent could connect. “If you can’t see it, you can’t be it,” says Kumar of her desire to shine a light on role models that would serve as inspiration for women to “be their best selves.”
But Kumar also has a full-time job at a Fortune 500 company, which limited her bandwidth and ability to fully realize her vision. That's why she sought out ClearVoice as a content partner to help scale SEEMA after soft launching it in March 2019. Prior to that, Kumar says the process of working with freelancers was too haphazard and "felt a bit like playing a Whack-A-Mole game."
Act
After contracting with ClearVoice in December 2019, Kumar immediately began working with Customer Success Manager Brian Driggs and one of ClearVoice's top producers Caitlin Lamb to source content from writers around the world — from London to Canada to the U.S.
"We found several great writers through the ClearVoice platform. They’ve become regulars, they’ve understood our voice, our vision and are doing a great job,” reveals Kumar of the diverse blend of talent that includes several South Asian writers. “On a day-to-day basis, I don’t have the time to be hands on with it and manage a whole bunch of writers so ClearVoice has been a blessing in that sense," confesses Kumar who credits ClearVoice for rapidly accelerating the growth of her publishing platform.
Achieve
Thus far, the work being done by ClearVoice is mostly "execution-based" encompassing articles on a slew of wide-ranging topics. In total, this covers roughly 4-6 articles a week, or 100-120 pieces of content in total since the collaboration began. These pieces appear everywhere from SEEMA's online content hub to the new mobile app for iOS and Android. In fact, Kumar credits ClearVoice's "streamlined content management system" as an influential factor in making the launch of the mobile app even possible. By helping SEEMA live up to its name (which connotes taking things to the limit), ClearVoice has freed up the founder/CEO to remain focused at her fast-paced day job while continuing SEEMA's transformation from niche undertaking to global platform.
Share
ClearVoice has helped SEEMA scale their content 4x to 6x since the partnership began in late 2019.
A Collaborative Approach
When it comes to putting out a print publication, a mobile app and maintaining a digital platform, it often takes a village. On that front, Kumar expresses gratitude for the combined teams' efforts. "Brian Driggs has been excellent — especially in the beginning stages — the hand-holding he did for our team to get them comfortable and to set things up was just invaluable.”
Beyond execution, Kumar also credits ClearVoice's freelance writers with giving fresh ideas for topics and pieces, making the idea flow a two-way street. It all feeds into Kumar's ultimate vision for the product, which is: "To make sure the next generation sees the right representation of women who are doing extraordinary things to change the world and make the world a better place."
Making More Girls Who Code a Reality
As a piece written for SEEMA's "World" section, ClearVoice writer Jordana Weiss covered the impact of the nonprofit organization Girls Who Code and their pursuit to build the “largest pipeline of future female engineers in the U.S."
5 Ways to Celebrate Mom While on Lockdown
Here's an example of a story written by ClearVoicer Caitlin Lamb, which demonstrates an article produced for SEEMA's online "Culture" section. The content spotlights ideas for handling Mother's Day during COVID-19.
SEEMA App for iOS and Android
By creating "a streamlined content operation" for SEEMA's web-based application with ClearVoice, "this freed us up to launch the app" says Kumar, who needed a content partner "to speed up and expedite the growth process” of her platform.
ClearVoice allowed me to scale my dream.
Ready to achieve with content like SEEMA?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
Thank You!
We got your message and we will be in contact with you shortly.
See how your brand can succeed with ClearVoice.