After analyzing 630,000+ bylined articles in Food & Beverage via our VoiceGraph index, we found a marked shift away from the shortest articles (those 300-600 words), with a drop of 23 percent over five years. In the period 2014-2019, the segment of longest articles (those over 2000 words) had the fastest relative rate of growth compared to other word count ranges — more than doubling
When we looked at word count data from 1.2 million articles published across other major industries in 2019, we found that Food & Beverage articles were about average in terms of overall length, but the industry had the smallest percentage of the longest articles (those over 3000 words).
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- Which word count ranges get 3x more traffic than others?
- Which word count ranges had the least number of “0 shares” on social media?
- What is the distribution of articles in Food & Beverage categories?
- What are the typical article word counts in the Food & Beverage industry?
- How does Food & Beverage compare to other industries?
- How have Food & Beverage article word counts changed?
Word count ranges studied: