Ebooks & Studies

Word Count Trends in Fitness Articles [Data Study]

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After analyzing 184,000+ bylined articles in Fitness via our VoiceGraph index, we found a continuing trend toward longer articles. In the period 2014-2019, the percentage of all long-form articles (those over 1500 words) had the highest rate of growth — nearly doubling — while the shortest articles (those 300-600 words) dropped by 24 percent.

Looking at word count data across other major industries in 2019, we found that Fitness had a significantly lower percentage of the shortest articles (300-600 words), even when compared to related industries like Health and Beauty.

Download our ebook to see more data insights on:

  • Which word count ranges get 3x more traffic than others?
  • Which word count ranges had the least number of “0 shares” on social media?
  • What is the distribution of articles in Fitness categories?
  • What are the typical article word counts in the Fitness industry?
  • How does Fitness compare to other industries?
  • How have Fitness article word counts changed?

Word count ranges studied:

  • 300-600
  • 601-900
  • 901-1200
  • 1201-1500
  • 1501-2000
  • 2001-3000
  • 3000+



Also see: Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles




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About the author

Justin McKinley

Justin McKinley is the Head of Content at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.