High-quality video creation and editing is a challenge for many business owners. But a new video app, InShot, might be the answer. Crop, trim, add text, record a voice-over, and much more — all for free.
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
What type of explainer video would work best for your brand and where do you even start with getting one produced? Get all your questions answered here!
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
With Our Easy-to-Use Platform and Talent Network
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
