Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
Video Marketing: Video Killed the Content Star?
Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.
Get More From Your Investment With a Solid Video Content Strategy
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person
Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.
How Personalized Video Marketing Creates Meaningful Experiences
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
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From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
What the Facebook Video Lawsuit Means for Your Marketing Efforts
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
Survey Results on Millennials’ Social Video Habits: 9 Key Questions Answered
Do you think you know about millennials’ video viewing habits? We went straight to the source and talked to nearly 150 millennials. Here’s what they told us.
Instagram Is Betting This Week’s Three Small Changes Lead to Big Results
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?
Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl’s and even NASDAQ are mastering live video streaming.
Motion Graphics: Creating Art to Tell Complex Tech Stories
Get insights on creating motion graphics from Garrett Bess, CEO of Two River Pictures, an expert with 20+ years experience creating video marketing for tech companies.
Live Video Playbook for Marketers
Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.