How to Make Engaging Videos for Your Business With InShot
High-quality video creation and editing is a challenge for many business owners. But a new video app, InShot, might be the answer. Crop, trim, add text, record a voice-over, and much more — all for free.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
So, You Want to Produce an Explainer Video? Here’s How
What type of explainer video would work best for your brand and where do you even start with getting one produced? Get all your questions answered here!
7 Reasons You Should Use Video and Animation for Customer Stories
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
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A Comprehensive Checklist for Planning a Great Content Shoot
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
9 Types of Videos That Will Jumpstart Your Marketing Efforts
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
Video Marketing: Video Killed the Content Star?
Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.
Get More From Your Investment With a Solid Video Content Strategy
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person
Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.
How Personalized Video Marketing Creates Meaningful Experiences
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
What the Facebook Video Lawsuit Means for Your Marketing Efforts
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.