On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
In a recent test, martech expert Ben Beck saw video ads result in a 30.3% engagement rate vs. 1/3 of 1% engagement on static image ads. To help you pounce on the power of video, he shows you how to produce rich videos without a lot of time or skill.
Do you think you know about millennials’ video viewing habits? We went straight to the source and talked to nearly 150 millennials. Here’s what they told us.
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
With Our Easy-to-Use Platform and Talent Network
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
Whether you’re a brand or an influencer, are you making Facebook Live videos worth watching in full-screen mode when they pop up on a feed? See how unexpected contenders Cheddar, Brit + Co, HelloFresh, Kohl’s and even NASDAQ are mastering live video streaming.
Get insights on creating motion graphics from Garrett Bess, CEO of Two River Pictures, an expert with 20+ years experience creating video marketing for tech companies.
Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.
Sharpen your video marketing with lessons from our ‘Live Video Playbook for Marketers’, a companion ebook to our breakout session at INBOUND 2017. Learn do’s, don’ts and experts’ stories from the field.
By 2020, 80% of web traffic will be video. Will your brand be left behind? If you haven’t already, get a rundown of the elements and tools for making an explainer video for your brand.
As online and TV continue to merge, so will advertising. What will YouTube TV mean for the future of martech in advertising? Ben Beck shares his predictions.
Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too. Learn what he has to say about storytelling for brands, what makes a good influencer fit and more.
Creating lots of videos as part of your content marketing strategy? Great. Now stop that. Read this first.
Are you using Periscope yet? Find out how to engage users, grow your audience and build brand awareness with this live streaming video mobile app.
Video marketing is more strategic than simply uploading and sharing a file. Learn how to effectively use and distribute video with these tips, tools and channels.
