10 Ways Teamlancing Has Changed Branded Video
The pandemic-driven switch to remote work just sped up video’s move to a distributed workforce.
Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and video marketers share decades of combined experience to help you produce better live video.
Top 5 Tips for Creating an Effective Video Marketing Strategy
Here are five expert tips that should be part of your video marketing strategy in an ever-changing world.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
10 Things to Know About Prepping Talent for Remote Video Shoots
Here are 10 things you absolutely need to know before you direct your next remote video shoot, whether for testimonials, explainers, or C-suite addresses.
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How to Make Engaging Videos for Your Business With InShot
High-quality video creation and editing is a challenge for many business owners. But a new video app, InShot, might be the answer. Crop, trim, add text, record a voice-over, and much more — all for free.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
So, You Want to Produce an Explainer Video? Here’s How
What type of explainer video would work best for your brand and where do you even start with getting one produced? Get all your questions answered here!
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
7 Reasons You Should Use Video and Animation for Customer Stories
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
A Comprehensive Checklist for Planning a Great Content Shoot
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
9 Types of Videos That Will Jumpstart Your Marketing Efforts
Nearly 9 out of 10 consumers want to see brands create more video content — so what are you waiting for? Here are nine video marketing ideas to get you started.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?