Stop us if you have heard this one before: “We want you to make a viral video.” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in...
Tag - Video Marketing
9 Ways to Embrace the Short-Form Video Revolution
Ready to try short-form videos for your brand? These tips will help your brand messages sing (pun intended) on TikTok and Instagram Reels.
The 9 Videos B2B Brands Must Embrace to Enhance Their Marketing Efforts
B2B marketing videos can inform, entertain, and sell. Learn nine crucial types of videos you should be creating for your brand and see inspiring examples.
TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?
TikTok's popularity among younger audiences may be classified by some as a trend, but it is much more than that - it is a revolution.
50+ Video Marketing Stats That’ll Change How You View Video Marketing
These 50+ video marketing statistics, from Facebook to TikTok, will change your strategy for the better.
10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros
A new video series from Facebook itself is a not-so-secret tool that could transform your Facebook video development efforts. Here are the best insights.
10 Ways Teamlancing Has Changed Branded Video
The pandemic-driven switch to remote work just sped up video's move to a distributed workforce.
Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and video marketers share decades of combined experience to help you produce better live video.
Top 5 Tips for Creating an Effective Video Marketing Strategy
Here are five expert tips that should be part of your video marketing strategy in an ever-changing world.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
10 Things to Know About Prepping Talent for Remote Video Shoots
Here are 10 things you absolutely need to know before you direct your next remote video shoot, whether for testimonials, explainers, or C-suite addresses.
How to Make Engaging Videos for Your Business With InShot
High-quality video creation and editing is a challenge for many business owners. But a new video app, InShot, might be the answer. Crop, trim, add text, record a voice-over, and much more — all for free.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here's why you need to add it to your marketing strategy this year.
So, You Want to Produce an Explainer Video? Here’s How
What type of explainer video would work best for your brand and where do you even start with getting one produced? Get all your questions answered here!
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer's guide that sets your business apart.
7 Reasons You Should Use Video and Animation for Customer Stories
Keep your audience's attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.