How to Use Buyer Personas to Create Character-Driven Content
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Learning Freytag’s Pyramid: 5 Cool Examples of How to Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)
Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.
Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test
Round two: Piktochart vs. Canva vs. Visme. Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2018 report card? Who improved most? Keep reading…
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Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
Technology in Arizona: How Storytelling Factors Into Innovation and Growth
Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand stories as they continue to evolve.
Guide to Telling Your Brand’s Story Better Via Social Media
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
How to Reignite Your Social Media With Great Storytelling
Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.
Why Is Storytelling Important? You Want Your Brand to Be Remembered
We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand. Plus, review seven brands who really get it — and who tap into human experiences in the simplest of stories.
Interview With Kristina Halvorson: Creating Content CMOs Care About
Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies. She makes CMOs happy, and so can you.
How Do SEO and Storytelling Work Together? An Interview With Casey Markee
How can storytelling elevate your blog posts or invigorate content for “boring” industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights to up your content mojo.
Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb
Storytelling isn’t a buzzword. It’s the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get insights from best-selling author and social media expert Kristen Lamb.