Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.
Making money from doing something you love is the ultimate goal. But there are many different avenues for podcast advertising, from produced reads to branded podcasts — which is right for you?
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
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Get storytelling tips from the creator of ‘This Land’ podcast, Rebecca Nagale, on how to appeal to a wider audience.
There are many different podcast structures, from reported journalism to thematic talk shows — and then there are some that define their own genre. Take a look at some of the more common (and uncommon) podcast structures to get inspiration for your own.
Defining your niche audience is one of the first things you should do when creating a podcast. After all, that key component will influence every decision that comes after, from topic choices to guest hosts.
What do you do when fears and questions are about to stop you from making a podcast? You create a good old-fashioned pros and cons list, that’s what!
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
It seems like everyone is addicted to podcasts these days, whether it’s about an industry trade or true crime. But have you ever thought about making your own?
A bot ain’t got nothin’ on you — for now. As AI grows more and more intelligent, writers must hone their storytelling skills and the emotion-evoking word choice that is unique to human writers to stay relevant no matter how savvy bots get.
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
