The foundations of storytelling are the same whether you're writing fairytales or infusing storytelling into your content marketing. Both narratives have characters, a problem, a plot, and a resolution.
Tag - Storytelling
Black History Month Pt 1: Black Innovators Who Inspire Change
We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. Check out our list and be inspired.
Learning Freytag’s Pyramid: 5 Cool Examples of How To Use It in Marketing
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag's classic template for storytelling to boost engagement.
TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?
TikTok's popularity among younger audiences may be classified by some as a trend, but it is much more than that - it is a revolution.
2 Types of Visual Content, and How They Can Enhance Your Marketing Efforts
Visual content can tell compelling stories, share important data and introduce information in a clear and meaningful way. Learn how to use data visualizations and infographics in your marketing efforts.
Why Anecdote Marketing Should Be Part of Your Content Strategy
While ‘storytelling’ is a buzzword these days, it describes a branch of strategy that’s worth exploring called anecdote marketing.
How to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling Narrative
Producing compelling customer stories is an art form — so here are the master strokes to turn a positive experience into a great advertisement for your business.
Are There Universal Emotions? Brain Science Findings Challenge Our Storytelling Assumptions
Have you been perpetuating biases in your writing? Learn how to recognize stereotypes, archetypes, tropes, and cliches in your storytelling.
How Emotional Science Can Help You Create More Striking Narratives
Explore how understanding the mind as a manufacturer of emotions can teach us to be more empathetic in marketing, advertising, and storytelling.
9 Examples of Effective Content Marketing Campaigns
To help form your strategies and help your clients find success, we asked executives to share what they believe to be the most compelling content marketing campaigns.
6 Misconceptions About Storytelling in Marketing
Are you making mistakes with storytelling? Learn how to fine-tune your storytelling skills and make your marketing more effective.
Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test
Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2020 report card?
Top 31 Content Creation Tools for Freelancers and Marketers
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
5 Visual Storytelling Methods Writers Should Embrace in the ’20s
From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s — make sure you're not left behind.
Think Like an Investigative Journalist to Improve Your Writing
You don't have to be an investigative journalist to think like one. Learn how to uncover new angles, sharpen your skills, and become a stronger storyteller overall.
When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.