5 Visual Storytelling Methods Writers Should Embrace in the ’20s
From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s — make sure you’re not left behind.
Think Like an Investigative Journalist to Improve Your Writing
You don’t have to be an investigative journalist to think like one. Learn how to uncover new angles, sharpen your skills, and become a stronger storyteller overall.
When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
How to Incorporate Customer Stories Into Your Goal-Setting
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
How to Craft Captivating Customer Stories From Testimonials and Praise
Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.
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Podcast Advertising: A New Multimillion Dollar Frontier
Making money from doing something you love is the ultimate goal. But there are many different avenues for podcast advertising, from produced reads to branded podcasts — which is right for you?
7 Reasons You Should Use Video and Animation for Customer Stories
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
Why Content Creators Turn to Podcasts as a Form of Expression
Get storytelling tips from the creator of ‘This Land’ podcast, Rebecca Nagale, on how to appeal to a wider audience.
Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?
There are many different podcast structures, from reported journalism to thematic talk shows — and then there are some that define their own genre. Take a look at some of the more common (and uncommon) podcast structures to get inspiration for your own.
Why It’s Important to Define Your Audience When Making a Podcast
Defining your niche audience is one of the first things you should do when creating a podcast. After all, that key component will influence every decision that comes after, from topic choices to guest hosts.
Hopping on the Podcast Caravan With One Foot Still Dangling Off
What do you do when fears and questions are about to stop you from making a podcast? You create a good old-fashioned pros and cons list, that’s what!
6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
How Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)
It seems like everyone is addicted to podcasts these days, whether it’s about an industry trade or true crime. But have you ever thought about making your own?
Can a Bot Take Your Writing Job? How to “Out Write” Bots in the Age of AI
A bot ain’t got nothin’ on you — for now. As AI grows more and more intelligent, writers must hone their storytelling skills and the emotion-evoking word choice that is unique to human writers to stay relevant no matter how savvy bots get.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.