How to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling Narrative
Producing compelling customer stories is an art form — so here are the master strokes to turn a positive experience into a great advertisement for your business.
Are There Universal Emotions? Brain Science Findings Challenge Our Storytelling Assumptions
Have you been perpetuating biases in your writing? Learn how to recognize stereotypes, archetypes, tropes, and cliches in your storytelling.
How Emotional Science Can Help You Create More Striking Narratives
Explore how understanding the mind as a manufacturer of emotions can teach us to be more empathetic in marketing, advertising, and storytelling.
9 Examples of Effective Content Marketing Campaigns
To help form your strategies and help your clients find success, we asked executives to share what they believe to be the most compelling content marketing campaigns.
6 Misconceptions About Storytelling in Marketing
Are you making mistakes with storytelling? Learn how to fine-tune your storytelling skills and make your marketing more effective.
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Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test
Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2020 report card?
5 Visual Storytelling Methods Writers Should Embrace in the ’20s
From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s — make sure you’re not left behind.
Think Like an Investigative Journalist to Improve Your Writing
You don’t have to be an investigative journalist to think like one. Learn how to uncover new angles, sharpen your skills, and become a stronger storyteller overall.
When the Tech Does the Trick: Podcast Recording Tips for Beginners
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.
How to Incorporate Customer Stories Into Your Goal-Setting
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
How to Craft Captivating Customer Stories From Testimonials and Praise
Happy customers are free cheerleaders for your company. Learn how to capitalize on testimonials and praise by turning them into compelling customer-centric narratives.
Podcast Advertising: A New Multimillion Dollar Frontier
Making money from doing something you love is the ultimate goal. But there are many different avenues for podcast advertising, from produced reads to branded podcasts — which is right for you?
7 Reasons You Should Use Video and Animation for Customer Stories
Keep your audience’s attention by shaking up the visuals you use across platforms. Learn seven compelling reasons for using video and animation for customer stories.
Why Content Creators Turn to Podcasts as a Form of Expression
Get storytelling tips from the creator of ‘This Land’ podcast, Rebecca Nagale, on how to appeal to a wider audience.
Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?
There are many different podcast structures, from reported journalism to thematic talk shows — and then there are some that define their own genre. Take a look at some of the more common (and uncommon) podcast structures to get inspiration for your own.