The foundations of storytelling are the same whether you're writing fairytales or infusing storytelling into your content marketing. Both narratives have characters, a problem, a plot, and a resolution.
Tag - Storytelling
We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. Check out our list and be inspired.
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag's classic template for storytelling to boost engagement.
TikTok's popularity among younger audiences may be classified by some as a trend, but it is much more than that - it is a revolution.
Visual content can tell compelling stories, share important data and introduce information in a clear and meaningful way. Learn how to use data visualizations and infographics in your marketing efforts.
While ‘storytelling’ is a buzzword these days, it describes a branch of strategy that’s worth exploring called anecdote marketing.
Producing compelling customer stories is an art form — so here are the master strokes to turn a positive experience into a great advertisement for your business.
Have you been perpetuating biases in your writing? Learn how to recognize stereotypes, archetypes, tropes, and cliches in your storytelling.
Explore how understanding the mind as a manufacturer of emotions can teach us to be more empathetic in marketing, advertising, and storytelling.
To help form your strategies and help your clients find success, we asked executives to share what they believe to be the most compelling content marketing campaigns.
Are you making mistakes with storytelling? Learn how to fine-tune your storytelling skills and make your marketing more effective.
Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2020 report card?
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
From augmented reality to social geofilters, visual storytelling will be at the forefront of marketing in the 2020s — make sure you're not left behind.
You don't have to be an investigative journalist to think like one. Learn how to uncover new angles, sharpen your skills, and become a stronger storyteller overall.
Developing a podcast that keeps audiences engaged with sound is a crucial step in retaining listeners.