Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
Index cards — they’re not just for college students anymore. Learn how they can help you organize ideas, map out your thoughts and enhance storytelling.
You already created buyer personas, so what’s next? Strengthen your content strategy by using your personas to tell character-driven marketing stories.
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
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Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.
Round two: Piktochart vs. Canva vs. Visme. Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2018 report card? Who improved most? Keep reading…
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand stories as they continue to evolve.
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.
We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand. Plus, review seven brands who really get it — and who tap into human experiences in the simplest of stories.
Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies. She makes CMOs happy, and so can you.
