Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
Technology in Arizona: How Storytelling Factors Into Innovation and Growth
Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand stories as they continue to evolve.
The 10 Best Tools for Visual Storytelling
Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.
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Guide to Telling Your Brand’s Story Better Via Social Media
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
How to Reignite Your Social Media With Great Storytelling
Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.
Why Is Storytelling Important? You Want Your Brand to Be Remembered
We all love a good story. Our brains are wired for it. Explore a thoughtful piece on storytelling and how it affects your brand. Plus, review seven brands who really get it — and who tap into human experiences in the simplest of stories.
How to Use Freytag’s Pyramid in Branded Content, With Examples
Apply Freytag’s Pyramid of storytelling structure to boost your writing and marketing. See modern examples of how marketers are using Gustav’s Freytag’s classic template in their content to better engage readers and customers.
Interview With Kristina Halvorson: Creating Content CMOs Care About
Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies. She makes CMOs happy, and so can you.
How do SEO and Storytelling Work Together? An Interview With Casey Markee
How can storytelling elevate your blog posts or invigorate content for “boring” industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights to up your content mojo.
Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb
Storytelling isn’t a buzzword. It’s the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get insights from best-selling author and social media expert Kristen Lamb.
Stop Talking About Yourself: An Interview With Joe Pulizzi
We interviewed the godfather of content marketing himself, Joe Pulizzi. Here’s what he said about storytelling, the impact of social algorithms on your content, how to deliver value outside your products and services and more.
Piktochart vs Canva vs Visme: We Put 3 Visual Storytelling Tools to the Test
In today’s #MarTechMonday post, Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious? Keep reading…
The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno
Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to say about storytelling, PR and success in the digital age.