How Web Content and Ads Work Together to Make Your Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
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A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
How to Use ROI to Defend Your Content Marketing Efforts
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Head-to-Head SEO Tool Review: SEMrush vs. Moz
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
Head-to-Head Review: Comparing Majestic vs. Ahrefs
Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.
What Writers Should Know About SEO to Stay Competitive in 2019
Although Google’s known for fickle algorithm changes, here are six key approaches to help your writing survive them all, so you can win at SEO for clients.
Three Reasons Why Now Is the Time to Start Seeing Visual Search Opportunities
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
Google Flexes Ad Muscles With More Updates for Content Marketers
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
Google Discover — An Evolution in Search or an Intrusive Use of Data?
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.