Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
With Our Easy-to-Use Platform and Talent Network
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
So, just how long does it take to get a website ranked on Google and Bing? We asked several SEO experts and pulled the most eye-opening stats you need to know.
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.
Although Google’s known for fickle algorithm changes, here are six key approaches to help your writing survive them all, so you can win at SEO for clients.
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
