Content marketing is an ever-changing field that takes work to get just right, and then it changes again. As you learn and test things out and your content improves, you need to go back and perform regular content audits for...
Tag - SEO
Defining SEO and How it Powers Content Marketing
Search engine optimization (SEO) is an essential strategy for businesses in all industries. It uses a sometimes technical approach to rank higher in search, often through content. While SEO and SEO writing differ from the broader...
How to Rank a Blog in Google’s Top 10 Search Results
Use these tips to improve your google blog ranking and put your pages at the top of Google search results.
Duplicate Content: Why It Happens and How to Fix It
Duplicate content can ruin your website’s SEO and brand image. Learn how to identify and address duplicate content on your site. We cover tools and strategies.
How to Choose Keywords That Rank #1 on Google
How can you make your website stand out among other competing businesses? Here’s how to select and use the keywords that help your Google keyword ranking.
Google Rolls Out New Content Update: Here’s What You Need to Know
Google’s helpful content update encourages the creation of “people-first” content. Learn the ins and outs of the update and what experts think about it.
Optimize Search Snippets and SEO By Building Pillar Pages
Want Google to see you as an authority? Start using search snippets and topic clusters to build brilliant pillar pages and watch your search rankings soar.
How to Optimize Your Landing Pages (with Checklist)
Learn how to optimize your landing pages for conversions or lead generation, and use our handy checklist to streamline your work
Do Social Shares & Signals Improve SEO?
Wondering if your social media presence has an impact on your organic ranking? Find out the relationship between SEO and social media and what this means for you.
Google Rankings: Dwell Time, Page Views, and Engagement Rates
Wondering how to create content that gets high rankings on Google? Learn the most important factors for Google rankings in this post.
Topics vs. Keywords: What’s More Important for SEO?
Does building your blog around hot topics matter more than using high-value keywords in your content? Here’s how topics and keywords factor into SEO today.
How Long Should a Blog Post Be?
Statistics and facts to answer your important questions about blog post length — including what is the perfect length for a blog post, can a blog post be too long or too short, and how often you should publish blog posts.
FAQs & Zero Clicks: How to Optimize for Google’s Featured Snippets
Learn how to tweak your content for Google's featured snippets and leap to the top of the search results page by appearing in the answer box.
Commercial, Informational, Navigational, and Transactional Keywords: What You Need to Know
Understanding search intent is one of the secrets to SEO success. In this post, you’ll learn the different types of search intent and how to use them.
The Do’s and Don’ts of Writing Content for SEO
We asked the top content and SEO experts to break down the top do's and don'ts of writing content for SEO. Here's what they said.
Creating Your Content Roadmap: A Step-by-Step Guide
This step-by-step guide to building a content roadmap answers all your questions and takes you through the entire process, even if you're new to content strategy.