Google Flexes Ad Muscles With More Updates for Content Marketers
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
Google Discover — An Evolution in Search or an Intrusive Use of Data?
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
4 Tools to Expand Content Marketing Efforts in Off-Site SEO
How’s your link building going? Here are four easy-to-learn tools that SEO managers love and that go the distance for helping content marketers find backlink opportunities.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, you’re changing the whole SEO game, aren’t you?” If you’re a content marketer, you already know the answer. But for those who need a little more convincing, here’s a primer on the basics you need to know for the future impact of voice search.
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A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
A Quick Primer on the Power of Personalization Over Your SEO
What criteria play into search results’ personalization? And how does your content strategy affect how you show up in personalized search, and your ROI? Get advice from experts and learn what to watch out for in this growing area of SEO.
A Quick Primer on Where Featured Snippets are Headed (and 5 Tips on Snagging Them)
With SEO constantly changing, you have to keep up on your optimization more than ever, even if your content is stellar. Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider most.
Why Mobile-First Design Matters More Than Ever to Your Future SEO and Customer Experience
Having good mobile-first design can dramatically impact your search traffic. But how can it affect your content, or vice versa? We asked three SEO experts for their advice to marketers.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good in 2018 (and Forever)
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
How to Ride the Voice Search Wave: 9 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team and offers nine easy tips to help you leverage martech and VSO (voice search optimization) to seize more traffic from voice search.
SEO: What’s In, What’s Out for 2018 and Beyond
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives for 2018.
Google Hopes for a #SmallThanks to Change the Local Search Game
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.