Creating Marketing

SEO: What’s In, What’s Out, What’s Ahead

Written by Justin McKinley

Are you crafting your content to keep up with search behaviors?

Search engine optimization (SEO) is a constantly evolving practice that keeps marketers in steady pursuit of the next big thing to give their brands a competitive edge in search. The simple answer to doing SEO better in 2018 is to focus on the customer and deliver the right content, optimized for their device of choice. But there’s much more to know if you want to understand the intricacies of how to do SEO right.

 

Our ebook covers smart tips, insights and sage advice from top experts in the field to help you boost traffic by way of a holistic and well-informed SEO approach.

In our 59-page ebook, expect to learn:

  • Why creating great content is more important than ever.
  • Why mobile-first design matters and why optimization for this smaller screen is huge.
  • How voice search is going to radically change the SEO game.
  • How to gain an advantage from using Featured Snippets and “People also ask” functionality on Google.
  • All the latest best practices with regards to user experience (UX), link building, personalization, keyword strategy and more.

 

 

About the author

Justin McKinley

Justin McKinley is the Head of Content at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.

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