Creating Marketing

How to Outsource Content Creation Without Sacrificing Brand Voice

Written by

Guest Speakers

  • Brittni Kinney, VP of Influence & Co.
  • Meagan DeMenna, Community Manager, ClearVoice


Creating consistent content for your company that communicates real thought leadership is quite the undertaking. With busy schedules and internal teams already dedicated to their own initiatives, securing an outsourced team to tackle content can be an effective solution — but how do you preserve your voice and unique expertise with an outside team?

In this webinar you will learn how to:

  • Preserve your brand voice when working with an outside team.
  • Prepare your internal teams to work alongside your outsourced content team of freelancers.
  • Keep your teams working towards the same goals.


This webinar was recorded Oct. 19, 2017. Length: 32:42.

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About the author

Meagan DeMenna

Meagan DeMenna is the community manager. After studying at Cambridge, she began her career writing and editing for four international magazines. Now you can catch her moderating webinars, podcasts and Facebook Live. She's a wife, mother, British lit. nerd and has a serious katsaridaphobia.