The State of Chatbots After Cambridge Analytica: Hurt or Helped?
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
Amid Turmoil, Facebook Might Be Messing With the ‘Share’ Button… Again
Catch up with the five notable items on the #ContentRadar this week: Facebook could be preparing for drastic changes. Also, Video Marketing World tickets are on sale; Google adds new analytics features; and Snapchat numbers continue to drop.
Speak Up: Why It’s Time for You to Create a Voice Marketing Strategy
On the #ContentRadar this week: Sounds like it is time to create a voice marketing strategy. Also, Facebook, Google, and Microsoft join powers; cord-cutting skyrockets beyond expectations; and why you may not want to lay off your entire social media team when downsizing.
Top Conferences for Freelance Writers and Creatives, Summer 2018 – Spring 2019
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives through Summer 2019.
450+ Events to Jump-Start Your 2018-2019 Editorial Calendar [Template]
Access our Editorial Foresight Calendar template, complete with 450+ events and info links, to jump-start your content calendar and planning through 2019.
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Is iOS AirDrop Marketing a Creepy Tactic or a Unique Opportunity?
On the #ContentRadar this week: Is ESPN’s AirDrop marketing creepy or creative? Also, millennials want brands to mirror their values; Reddit introduces autoplay ads; and Gen Z may be losing interest in social media.
ClearVoice’s Survey Provides Insights on How Much Freelancers Should Be Paid
On the #ContentRadar this week: ClearVoice takes a look at what freelancers should actually be paid. Also, Instagram may be rolling out much longer videos; Flipboard and Pinterest are gaining ground on Facebook and Google; and you — and your readers—are exhausted by the news.
The Ultimate List of Marketing Conferences: Summer 2018 to Spring 2019
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018/2019.
What’s Trending? The Annual Internet Trends Report Touches on Voice Search, Freelancing
On the #ContentRadar this week: Mary Meeker lets us know what’s trending. Also, iOS12 is trying to help people use their phones less; Instagram finally explains its algorithm, and Facebook isn’t even close to the most popular social apps for teens.
It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts
May 25th has come and gone, but are you sure your entire team understands the effects of GDPR? Martech expert Ben Beck clarifies the most important adaptations for content marketers, including six key changes and three proactive ways to keep on top of them.
Facebook’s Stories May Have a Fairy Tale Ending After All
On the #ContentRadar this week: Facebook looks to silence Snapchat’s stories. Also, Instagram finally offers advertisers what they have been waiting for; a new campaign exposes the lunacy of reading on social media; and a new study finds using social media on the job is actually good for production.
What You Need to Know — And Do —After Facebook’s F8 Developer Conference
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
Snapchat Hopes to Not Make a Spectacle of Itself With Release of New Glasses
On the #ContentRadar this week… Hindsight is 20/20 for Snapchat Spectacles. Also, Facebook continues to push people to Watch; brands are moving more ad spend to digital channels; and Instagram Stories just got easier to use.
How Gmail’s Facelift Will Affect Your Email Marketing Efforts
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
Facebook Employs Aggressive Strategy to Dig Itself Out of Pit of Controversy
On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?