New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
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Content Radar: See the Bright Side of Facebook’s Gloomy News Feed Forecast
This week, take a deeper look on the bright side of Facebook’s impending news feed changes. Also, marketers are going to make things personal in 2018; GIFS are now part of Instagram Stories; and YouTube’s six-second fairy tales capture viewers’ attention.
Content Radar: What Will Instagram’s Encore Be in 2018?
This week, Instagram’s text-only stories might be on their way to a smartphone near you soon. Also, almost half of Americans wish social media were better regulated; HuffPost is turning its back on unpaid contributors; and 8 mm cameras are making a comeback.
The Ultimate List of Marketing Conferences 2018
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018.
300+ Events to Jump-Start Your 2018 Editorial Foresight Calendar [Template]
Download our Editorial Foresight Calendar template, complete with 300+ events and info links, to jump-start your content calendar and planning for 2018.
Content Radar: Most Surprising Impacts of 2017
This year, Instagram out-Snapchatted Snapchat; Facebook delivered new feeds — like them or not; Twitter gave us 280 characters to utilize (or ignore); and seemingly everything went live.
Top 2018 Conferences and Events for Freelance Writers and Creatives
Connect with more creative professionals in the coming year with our guide to the top 2018 conferences and events for writers, freelancers and creatives.
Content Radar: Marketers’ Wishlist for 2018
You can’t always get what you want, but that doesn’t mean that you can’t dream a little. Take a look at five key wishes content marketers are aching for in 2018.
Content Radar: Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
Content Radar: What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Content Radar: Google Hopes for a #SmallThanks to Change the Local Search Game
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.