Think food, fashion and travel get all the influencer love? Think again. We uncover growing niches on the rise.
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
Learn from wordsmiths who have grown impressive followings all while continuing to be journalists. Here, they share their career stories and best advice.
In part two in our Becoming an Influencer series, we ask a team of successful influencers to reveal the benefits — and pitfalls — of their working lifestyle.
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In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
Don’t take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say instead.
Brand ambassador programs can boost awareness of your company and drive sales. We’ve rounded up tips, examples, and direction on finding influencers, as well as a planning guide to avoid common pitfalls (like FTC violations).
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
On the Content Radar this week: Klout is out, but a new app looks to take its place. Also, Google provides more responsive search ad options; YouTube has an insane number of monthly users, and Snapchat throws out its oft-mocked design.
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Whether you’re writing for a brand or an editorial pub, interviewing primary sources is crucial for boosting your cred. We’ll humble-brag for writer Gregg Rosenzweig as he shares how he successfully has landed interviews with stars, including Kobe Bryant, Steve Carell, George Lopez, Eva Longoria, Suze Orman, Magic Johnson… and even astronaut Buzz Aldrin.
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
