Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Becoming an Influencer: The Six-Month Guide to Building a Following (4 of 5)
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)
Learn from wordsmiths who have grown impressive followings all while continuing to be journalists. Here, they share their career stories and best advice.
Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)
In part two in our Becoming an Influencer series, we ask a team of successful influencers to reveal the benefits — and pitfalls — of their working lifestyle.
Becoming an Influencer: A Look at the Emergence of the Influencer (1 of 5)
In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
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Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
Content Partner Strategy: Where to Find Your Perfect Content Partners (Part 5 of 5)
Don’t take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say instead.
Launch a Brand Ambassador Program That Gets Results
Brand ambassador programs can boost awareness of your company and drive sales. We’ve rounded up tips, examples, and direction on finding influencers, as well as a planning guide to avoid common pitfalls (like FTC violations).
Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
Social Influence Scores: Dead or Alive? Klout’s Out, But Is Skorr… In?
On the Content Radar this week: Klout is out, but a new app looks to take its place. Also, Google provides more responsive search ad options; YouTube has an insane number of monthly users, and Snapchat throws out its oft-mocked design.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Here’s How to Land Impressive Interviews That Make Great Content
Whether you’re writing for a brand or an editorial pub, interviewing primary sources is crucial for boosting your cred. We’ll humble-brag for writer Gregg Rosenzweig as he shares how he successfully has landed interviews with stars, including Kobe Bryant, Steve Carell, George Lopez, Eva Longoria, Suze Orman, Magic Johnson… and even astronaut Buzz Aldrin.
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
Five Ways to Spot Fake Followers That Could Sink Your Influencer Campaign
Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all that? Get key tips to vet influencers, weed out fake followers, and better set your expectations.