Learn how our tips for effective social media influencer marketing can be used to increase engagement and achieve sales goals.
Tag - Influencer Marketing
30+ Influencer Marketing Statistics For 2021
Check out our list of influencer marketing statistics for 2021. Discover how much they earn, marketing statistics, and why platforms are powerful.
How Social Epidemics Contribute to Viral Content Marketing
A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads.
7 Interactive Content Marketing Formats to Inspire Engagement
Interactive content marketing engages people, sparks conversation, and many times, it can teach the brand something about customers and market trends.
An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith
After walking away from a major car accident, Danielle Smith left her career as a TV anchor and become her own boss and founded PrettyExtraordinary.com. Learn how she shifted into the world of new media.
Niche Influencer Categories You Never Knew Existed (and That Are on the Rise)
Think food, fashion and travel get all the influencer love? Think again. We uncover growing niches on the rise.
Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Becoming an Influencer: The Six-Month Guide to Building a Following (4 of 5)
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)
Learn from wordsmiths who have grown impressive followings all while continuing to be journalists. Here, they share their career stories and best advice.
Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)
In part two in our Becoming an Influencer series, we ask a team of successful influencers to reveal the benefits — and pitfalls — of their working lifestyle.
Becoming an Influencer: A Look at the Emergence of the Influencer (1 of 5)
In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to "dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares...
Content Partner Strategy: Where to Find Your Perfect Content Partners (Part 5 of 5)
Don't take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that "big name" association or pick...
Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say...
Launch a Brand Ambassador Program That Gets Results
Brand ambassador programs can boost awareness of your company and drive sales. We've rounded up tips, examples, and direction on finding influencers, as well as a planning guide to avoid common pitfalls (like FTC violations).