Marketing

Influencer Marketing Workbook

Influencer Marketing Workbook
Written by Allie Freeland

What should you look for when selecting influencers? The answer lies in figuring out contextual relevance, reach and resonance. Identify the right voice and set your brand on the path toward a successful influencer campaign. Download and complete this workbook with categories and metrics specific to your industry and goals. Then, use this as a guide for evaluating influencer candidates.

Evaluate your needs to:

  • Find the right influencer
  • Define the influencer relationship
  • Set goals and payments
  • Maximize the influencer relationship

Download the PDF

 

About the author

Allie Freeland

Allie Freeland is a freelance writer, marketing communications pro, and digital strategist. A tenured member of ClearVoice, she has a passion for efficiency in business. She's also an adjunct professor at the University of Kansas and Johnson County Community College.

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