Marketing

How to Leverage Content Marketing to Power Your B2B Funnel

How to Leverage Content Marketing to Power Your B2B Funnel
Written by Justin McKinley

Three of the most powerful weapons in the modern B2B marketer’s arsenal are marketing automation, testing and optimization, and content marketing. Marketing automation and the ability to affordably test your brand messaging have reinvented B2B email marketing and the marketing funnel as we know it, but without killer content, marketing automation is a useless endeavor.

Understand how content fuels your marketing automation funnel to capture more leads, improve conversion rates, create repeat customers and enhance the purchasing experience.

In our ebook you will learn:

  • How great content can power your funnel
  • Which types of content to use in the stages of your funnel
  • How to get the most out of the content you create
  • How to amplify and promote your content

Download the Ebook

About the author

Justin McKinley

Justin McKinley is the Head of Content at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.

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