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Google Search Results Explained: Video Results

Google Search Results Explained: Video Results
Written by Tiffany Verbeck

What are Google video results? Google video results come in two types: a standard result and a featured video. A standard video result includes a small thumbnail of the video, while a featured video screenshot takes up most of the page.

Video is here and growing. Over 2 billion people use YouTube every month, which is nearly one-third of the internet. The power of video is one your company should be tapping into if it’s not already. In this article, we explain everything you need to know about getting video results to work for your business.

What are Google video results?

Video results come in two types: a standard result and a featured video. A standard video result includes a small thumbnail of the video, along with the title, the date posted, and the username of the YouTuber.

Meanwhile, a featured video is the top-most result of a search, and the screenshot takes up most of the page. There’s only one featured video per search. Sometimes, Google will cut to a relevant timestamp in the video so the user can start watching it from the most relevant time. See Google’s best practices for how to make your company’s videos easier for Google to find and display.

An example of video results

Let’s see a sample of what video results can look like. Say a user is looking for gardening advice. They might search for “how to plant a seed” in Google. The first result is a featured video showing how to plant seeds, and you want your gardening company’s video to be in this prominent slot. Below the featured video, there are several other video results that appear.

Video results attributes

Video results can direct more traffic to your business and increase sales — over two-thirds of YouTube users say videos bring new brands to their attention. Showing up in Google’s video results is another outlet for customers to engage with your website and offerings. They increase brand loyalty, as well. If your company’s videos continually show up in search results, customers will become more devoted to the products and services your business offers.

What type of content are video results used for?

Videos are everywhere, so video results pop up for many types of content, like:

  • How-tos
  • Explainers
  • Reviews
  • Testimonials
  • Vlogs
  • Interviews
  • Webinars

Instead of simply promoting your brand, make sure your videos are useful to your customers. They should teach people something they may not have known before.

If your company's videos are continually useful, entertaining, and well-made, customers will become more devoted to the products and services your business offers. #seo #videomarketing Click To Tweet

About the author

Tiffany Verbeck

Tiffany Verbeck is a personal finance and business writer with 3 years of freelancing experience. Her master's degree in writing from the Stonecoast Program turned her into a killer storyteller, and her work has been featured on sites like The Financial Diet and VaroWorth.

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