Creating Marketing

Google Search Results Explained: Social Results

Google Search Results Explained: Social Results
Written by Tiffany Verbeck

What are Google social results? Social results are what come back from a Google search, typically when you’re searching for a recognizable individual or brand. These results will usually appear on the first page.

72 percent of Americans use some kind of social media platform, so your brand or CEO needs to be engaging on Twitter or Facebook. However, one form of social media outreach you may not be optimizing is social results during a Google search, which expands your reach even further. This article will give you a full breakdown of what social results are and what they can do for your company.

What are Google social results?

Social results are the social media results that come back from a Google search, typically when you’re searching for a recognizable individual or brand. These results will usually appear on the first page and guide the searcher to the person or brand’s social media profiles.

Sometimes, a Twitter card will appear underneath the profile name. This card is a scrollable conveyer belt with the five most recent tweets shown on the search page — including photos, videos, and more.

An example of social results in action

Let’s see what social results look like in real life. Say the founder of your company is well-known, like Jessica Alba with The Honest Company. When you search for Jessica Alba on Google, her Instagram and Twitter are two of the results that appear. Instagram gives you a breakdown on the search result page of how many followers she has, how many people she’s following, and her number of posts. Twitter shows the beginning of her bio.

Both of these social media presences make Jessica Alba appear more credible as an owner because of the higher web presence and make The Honest Company branding more prevalent.

Social results attributes

Having a Twitter card appear under your company’s name makes users more likely to click through to your profile. The good news is that you don’t need a blue checkmark or a million followers to get a Twitter card. Instead, you need a lot of posts that encourage engagement.

Additionally, social media doesn’t directly control your SEO ranking, but it does affect how much your content is out there. So, a ton of commenting and sharing on your Twitter account won’t make you more likely to rank No. 1 in a search by itself. However, social media does increase the exposure of your company’s CEO and brand. So, shares on social media give off social signals to Google that your content is valuable, which can correlate to a better SEO ranking.

What type of content is used for Google social results?

Social results typically appear for a highly known individual or company. However, you can increase your social results click-through rate by adding Twitter cards to your website by following this helpful guide.

You don't need a blue checkmark or a million followers to get a Twitter card. Instead, you need a lot of posts that encourage engagement. #twitter #contentmarketing Click To Tweet

About the author

Tiffany Verbeck

Tiffany Verbeck is a personal finance and business writer with 3 years of freelancing experience. Her master's degree in writing from the Stonecoast Program turned her into a killer storyteller, and her work has been featured on sites like The Financial Diet and VaroWorth.

[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]