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Google Search Results Explained: Review Snippet

Google Search Results Explained: Review Snippet
Written by Tiffany Verbeck

What is a Google review snippet? A review snippet is what may appear when someone searches for a local business on Google. It may be a text excerpt from a written review or an average of your customer ratings. The average rating may appear as 1 out of 5 stars, for example.

Have you wondered how to get those five golden stars shining under your company name in a Google search? You’re looking to add a review snippet — and you need one, like, yesterday. Why? Online reviews are the new personal recommendation. In fact, 76 percent of consumers say they treat online reviews the same as an endorsement from a loved one.

A review snippet can be a text excerpt from a written review or an average of your customer ratings. The average rating may appear as 1 out of 5 stars, for example.

Review snippets appear in a rich snippet or Google Knowledge Panel. Additionally, a review snippet can only work for a page on a website that is able to be reviewed, like a product page. It can’t be enabled on the home page of your website. Google provides useful documentation that details how to build web pages to allow for review snippets to appear.

A Google review snippet in action

Here’s an example review snippet that can help you understand how it works. Say you run a small pie shop. When you have a review snippet and someone types in a Google search for a local pie shop, 4.8 out of 5 stars appear under the name of your shop. This shows the searcher that customers love your pie shop and tells potential clientele that it’s worth stopping by.

The snippet result also has a brief excerpt from one review, saying, “Delicious and creative pies.” This text lets the searcher know that other customers enjoy the tasty and unique flavors of your pies.

What attributes review snippets provide

A Google review snippet gives your product or company an easy-to-read starred review. It also lends credibility to what you’re selling since it proves that other people have had success with it. Additionally, the snippet might also include a short excerpt of text from a customer review that highlights what they like about your product or business.

Type of content used for review snippets

You can’t include a review snippet with all Google searches. Review snippets are available for specific content types, like:

  • Books
  • Recipes
  • Courses
  • Movies
  • Local businesses
  • Events
  • Products
  • Apps

Adding review snippets for these types of pages can help your company stand out from the crowd and bring your products instant credibility.

76% of consumers say they treat online reviews the same as an endorsement from a friend or family member. A review snippet under a search for your company's products acts as your recommendation. #seo Click To Tweet

About the author

Tiffany Verbeck

Tiffany Verbeck is a personal finance and business writer with 3 years of freelancing experience. Her master's degree in writing from the Stonecoast Program turned her into a killer storyteller, and her work has been featured on sites like The Financial Diet and VaroWorth.

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