Facebook announced this week that it has started the process of rolling out new video metrics for pages to assist publishers in gathering data to help them define what success looks like.

The five major additions made to the video analytics include:

  1.  Providing publishers with an aggregate total of minutes viewed for all videos published by a page.
  2. Removing the 10-second video views metric in favor of making the 3-second view metric more obvious.
  3. Making analyzing metrics across a specific data range easier.
  4. Creating aggregate video benchmarks for past videos against which new videos can be compared.
  5. Allowing publishers to sort videos by views or by minutes viewed.

See Facebook’s blog post for more details.