Website Rebranding Strategy: Survival Guide for Content Marketers
As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.
Four Branded Content Campaigns That Just Worked, and Why
So, what does a successful branded content campaign look like? Gregg Rosenzweig, an expert who’s dealt with hundreds of RFPs (requests for proposals) from major advertisers, shares his recent native content favorites.
How to Humanize Your Brand to Improve the Customer Buyer Journey
When you add a more human element to your brand, you create a more personalized experience for the customer. Jacob Warwick discuses how to get started.
The #1 Question to Ask Before Launching a Co-Branding Partnership
Learn how to identify and reach out to a potential branding partner — and the one question you both must be on the same page about before you begin.
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Build a Freelancer Persona to Find the Right Voice for Your Brand
Stop wasting time and money on freelancers who aren’t a good fit for your brand. Jorden Roper explains how to create a freelancer persona.
Authenticity: Your Content Marketing Secret Weapon
Online marketing used to be about quantity. Today, getting found online requires quality content and authenticity.
Branding Ovation: Drybar Blows Its Way Into Clients’ Hair and Hearts
Read our interview with Alli Webb, the mastermind behind Drybar, and how she drives client loyalty with cohesive brand messaging, social media authenticity and the promise of good hair days.
Branding Ovation: Earth Rated Gives Paws to User-Generated Content
We’re giving a branding ovation to Earth Rated, where dogs are a content marketer’s best friend.