How to Write a Meaningful Value Proposition (With Examples)
Does your value proposition mean something to your customers? Communicate your brand’s value by learning how to fine-tune and optimize your value prop.
The Art of Creating a Powerful LinkedIn Summary: 5 Do’s and 5 Don’ts
Learn how to write your best professional summary or portfolio intro. We share author Donna Serdula’s professional tips for mastering the art of personal branding.
SWOT Analysis for Your Business and Content Marketing
Sharpen your market intelligence with SWOT analysis. We share examples and methods to assess your strengths, weaknesses, opportunities, and threats.
How to Create Brand Copy Guidelines and Templates
Creating your own set of copy guidelines that detail everything from slang to use (and not use) to voice and tone will allow you to work collaboratively with ease.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
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2020 Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
How to Define the 11 Content Levels of Your Brand Experience
If you want to elevate your strategic thinking, rethink how your content fits into the bigger picture of your brand experience with the Content Level Paradigm.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
7 Meaningful Activities to Develop Your Brand’s Voice
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Examining the Socially Responsible Social Campaign
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Feeling Stuck? The 5-Step Guide to Switching Your Writing Niche
If you’ve lost that lovin’ feeling and you’re ready to switch your freelance writing niche, we can help. Learn how to tackle a new niche and rebrand your business as quickly (and painlessly) as possible.
3 Keys to Improving Content Marketing for Your Freelance Business
You want to do the best for your clients, but when you are working as a freelancer you are your brand. So how are you marketing yourself?
Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
How to Know If Your Freelance Business Website Is Outdated — And What To Do
So how do you know if your freelance business website is up to par? Here, experts share the signs you’re in need of an update and how to get started ASAP.