The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Content Philosophy: One Question You Must Answer Before Creating a Thing
Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
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Aligning With Mission and Vision: How to Create Content to Support Business Goals
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
Launch a Brand Ambassador Program That Gets Results
Brand ambassador programs can boost awareness of your company and drive sales. We’ve rounded up tips, examples, and direction on finding influencers, as well as a planning guide to avoid common pitfalls (like FTC violations).
How to Position Yourself As an Expert to Advance Your Freelance Career
Positioning yourself as an expert in your field means letting go of trying to reach everyone. While you are growing and developing your personal brand and business, there are essential approaches to help you display what you know and show clients why they should hire you as a freelancer over someone else.
Mantras for a Better Freelance Writing Portfolio to Catapult Your Career
After managing hundreds of freelancers and reviewing countless applications and portfolios in his media career, editorial chief Justin McKinley offers his advice to make the most authentic and effective freelance writing portfolio.
How to Brand Yourself With a Creative Portfolio in the Most Badass Way Possible: Six Moves Worth Stealing
Personal branding is how you represent yourself and your work to the world. So make it good. Get on-point branding moves that can make an impact as you produce a portfolio that defines your brand.
You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective
Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating over-the-top ways to fool their customers on April 1 as they do into any other serious sales-driven campaign. Here are five brands that clowned expertly on April Fools’ past.
The Secrets to Perfecting Your Creative Portfolio, According to a Top Talent Recruiter
Your best work or only your most recent work? Deciding what to include, or not include, in your freelance portfolio can be a daunting exercise in second-guessing yourself. So we asked talent recruiter Serena Wolf, who’s found countless creatives their “unicorn jobs,” about what she looks for in a portfolio.
Spinning Your Content for a Seasonal Ritual: Springy, Clean and Spendy
Marketers have tried many ways to engage people’s spending habits around spring cleaning, because although it’s a time when people are decluttering and organizing, it has the potential to be that season when people spend a crazy amount of money. Let’s look back at how some brands have to tapped into the yearly ritual.
Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.