Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
Reputable Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
How to Know If Your Freelance Business Website Is Outdated — And What To Do
So how do you know if your freelance business website is up to par? Here, experts share the signs you’re in need of an update and how to get started ASAP.
Develop Your Brand Positioning Statement With Steely Confidence (and Examples)
Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.
29 Companies With Even Catchier Slogans and Taglines
Get tips for writing awesome slogans and taglines that stand out and capture your brand’s reason to be in just a few words. Plus, examples to make you roar!
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How to Write Great Boilerplate: 5 Do’s, 5 Don’ts, 5 Examples From Different Industries
Whether you’re a new or evolving brand, you need to tell your story… quickly. Here are five tactics to craft top-notch boilerplate, plus five to avoid.
The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More
Former WeWork and current Turnberry Chief Brand Officer Alan Philips sounds off on hot takes of note for brand marketers and creatives.
Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Content Philosophy: One Question You Must Answer Before Creating a Thing
Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
Aligning With Mission and Vision: How to Create Content to Support Business Goals
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.