Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.
For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing
Flashing back to Hollywood’s awards seasons of yesteryear, let’s honor the somewhat inadvertent marketing moment in 1954 that created the “red carpet” spectacle of today, as well as other top moments where brands capitalized on the golden glow of the Academy Awards.
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
Website Rebranding Strategy: Survival Guide for Content Marketers
As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.
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Examining the Socially Responsible Social Campaign
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.
Aligning With Mission and Vision: How to Create Content To Support Business Goals
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
Content Philosophy: One Question You Must Answer Before Creating a Thing
Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
Importance of Brand Consistency: 5 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Four Branded Content Campaigns That Just Worked — And Why
So, what does a successful branded content campaign look like? Gregg Rosenzweig, an expert who’s dealt with hundreds of RFPs (requests for proposals) from major advertisers, shares his recent native content favorites.
How to Humanize Your Brand to Improve the Customer Buyer Journey
When you add a more human element to your brand, you create a more personalized experience for the customer. Jacob Warwick discuses how to get started.
The #1 Question to Ask Before Launching a Co-Branding Partnership
Learn how to identify and reach out to a potential branding partner — and the one question you both must be on the same page about before you begin.