SWOT Analysis for Your Business and Content Marketing
Sharpen your market intelligence with SWOT analysis. We share examples and methods to assess your strengths, weaknesses, opportunities, and threats.
How to Create Brand Copy Guidelines and Templates
Creating your own set of copy guidelines that detail everything from slang to use (and not use) to voice and tone will allow you to work collaboratively with ease.
2020 Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
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7 Meaningful Activities to Develop Your Brand’s Voice
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Examining the Socially Responsible Social Campaign
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Feeling Stuck? The 5-Step Guide to Switching Your Writing Niche
If you’ve lost that lovin’ feeling and you’re ready to switch your freelance writing niche, we can help. Learn how to tackle a new niche and rebrand your business as quickly (and painlessly) as possible.
3 Keys to Improving Content Marketing for Your Freelance Business
You want to do the best for your clients, but when you are working as a freelancer you are your brand. So how are you marketing yourself?
Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
Before you commission any kind of marketing content, you should have a brand voice guide available to all writers — present and future. Here’s where to start.
How to Know If Your Freelance Business Website Is Outdated — And What To Do
So how do you know if your freelance business website is up to par? Here, experts share the signs you’re in need of an update and how to get started ASAP.
How to Write a Brand Positioning Statement With Steely Confidence (and Examples)
Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.
29 Companies With Even Catchier Slogans and Taglines
Get tips for writing awesome slogans and taglines that stand out and capture your brand’s reason to be in just a few words. Plus, examples to make you roar!
How to Write Great Boilerplate: 5 Do’s, 5 Don’ts, 5 Examples From Different Industries
Whether you’re a new or evolving brand, you need to tell your story… quickly. Here are five tactics to craft top-notch boilerplate, plus five to avoid.
The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More
Former WeWork and current Turnberry Chief Brand Officer Alan Philips sounds off on hot takes of note for brand marketers and creatives.
Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.