What is content outsourcing?
Business success requires well-written content. Great content makes your brand more visible on search engines and gives your consumers more confidence. You can get high-quality content by outsourcing your content creation. To create original content for your online marketing channels, you hire a freelance writer or a content marketing agency.
You get a professional result when you outsource content, just like you would when you outsource other aspects of your company’s business. The job of creating content might not be within your skill-set, but you can hire an experienced writer to do it for you for a reasonable rate.
8 advantages of outsourcing your content creation
1. Saves you money in your marketing budget
Choosing to outsource your content will save you more money than hiring in-house writers.
The average salary of a content creator in the United States falls between $35,000 and $40,000. There are also the added costs of insurance and technology needs for the position to consider. Overall it’s more cost-effective to hire a freelance writer or outsource to a marketing group. Freelance writers tend to make anywhere from $0.05 to .$0.25 per word for the content they write.
Depending on how many pieces of content you want to be created each month, outsourcing will likely save your business money.
2. Allows more time to leverage strategy
One of the primary reasons to outsource content creation is that you have limited time. Writing, researching, and publishing blog posts regularly can take up a lot of time. Those components alone are a full-time job. Producing content yourself may seem like a cheaper and easier option, but it is rarely the most effective business strategy.
It’s beneficial for a company to focus on its business strengths and leave content creation to the professionals. You’ll gain more than your initial investment and get higher-quality content.
When you lack the time or capacity to create the content in-house, you can meet deadlines with high-quality content through outsourcing. It helps your team maintain workflow and preserves the bandwidth of your team. Under tight deadlines, your staff is more likely to produce content that falls flat, so it’s not worth constraining their abilities.
Writing isn’t the only component of successful content marketing. You can benefit from the expertise of a content marketing agency, which can guide you in defining what exactly you want from content marketing and offer the tools and experience to achieve this goal. Getting this right can help your marketing strategy achieve your goals faster.
3. Enables you to publish more often
The process of creating high-quality content is time-consuming. You may think that it’s easy to write a short piece and then post it on a blog, but it may not be effective if you are not committing the resources and time required to write a quality article.
Content that is well-researched, well-written, and well-publicized takes time. Even a full-time writer may not be able to manage more than one post a week if you want your blog posts to be well-researched and comprehensive. The more writers you hire, the more we will be able to publish high-quality content more often.
Unfortunately, this may not be economical for the budget. You can outsource as much content as you need or as much as your budget allows you to scale up your business effectively. This can allow you to publish more pieces of content throughout the week or month, depending on your content schedule.
4. Offers a fresh perspective
Collaboration with writers who can express concepts in a way you may not have thought possible can lead you to discover new talent, ideas, and perspectives. Content creators and writers typically have worked for various clients, so they can bring the expertise they have gained from each creative job to the table.
They know what content marketing trends will emerge in your industry or may be able to predict them, so they can help you come up with new content ideas when you’re stumped.
If you repeatedly write about the same subject, it’s easy to lose excitement for what you’re writing, which will come across in your published work. By collaborating with other writers, you never lose this enthusiasm, and you have a source of continually fresh ideas and inspiration.
5. Allows you to hire experts in a wide variety of fields
6. Increased visibility to a broader audience
7. Offers flexibility
8. Boosts ROI
- Conversions from a piece of content and the number of views it receives
- Number of followers, shares, and engagement on your social media accounts for that specific piece of content
Outsourcing content marketing means you’ll have access to experts who can help you create content that fits your business needs. Your leads, conversions, and engagement will increase if you publish high-quality, optimized, and targeted content regularly.
Is your marketing team in need of content creation? Join the ClearVoice Talent Network and collaborate with top creatives from a wide range of industries.Choosing to outsource your content will save you more money than hiring in-house writers. This list of benefits of outsourcing can help you better understand why it's the best way to achieve your content objectives. Click To Tweet