Rachel is an experienced freelance content creator, content strategist, writer and copywriter, and author of three award-winning nonfiction books. She specializes in business and style and the business of style. See her CV Portfolio.
To remain relevant and viable, savvy business owners are examining different business models and approaches. That’s where direct to consumer marketing comes in.
There are so many ways to expand your reach and take advantage of emerging revenue streams beyond advertising. Here’s how.
Whether it’s a pandemic, PR disaster, or anything else, having a contingency plan will help you adjust your brand messaging during a crisis.
Creating your own set of copy guidelines that detail everything from slang to use (and not use) to voice and tone will allow you to work collaboratively with ease.
Before you send your buyer’s guide out into the world, take a look at some best practices to ensure it’s flawless from the get-go.
Headlines can make or break your content. After all, they can be the determining factor in whether or not you get the click. Here’s how to improve your headline writing.
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.
If tasks are taking longer than they should, from organizing your home office to tackling a work project, task paralysis might be to blame. Here’s how to overcome perfectionism so you can get stuff done faster and easier every time.
