How to Create Brand Copy Guidelines and Templates
Creating your own set of copy guidelines that detail everything from slang to use (and not use) to voice and tone will allow you to work collaboratively with ease.
7 Expert Tips to Help You Avoid Common Buyer’s Guide Mistakes (Part 5 of 5)
Before you send your buyer’s guide out into the world, take a look at some best practices to ensure it’s flawless from the get-go.
3 Ways to Drastically Improve Your Headline Writing
Headlines can make or break your content. After all, they can be the determining factor in whether or not you get the click. Here’s how to improve your headline writing.
Creating a Foundation for Your Buyer’s Guide (Part 4 of 5)
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.
Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?
Don’t let the $9.9 billion ad displacement of election season tank your traffic. Adapt your content marketing strategy to break through the 2020 noise.
How Content Marketers Can Overcome Legal and Compliance Roadblocks
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
Must-Have New Tech Products That Will Make Your Life Easier
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.