Persona Research: How to REALLY Get Into Prospects’ Hearts and Minds
Research-based on personas, if done well, helps increase focus, efficiency, and establish a common language across sales and marketing leading to better campaign results and more engaged buyers.
What Is Public Relations?
Public relations should be an essential part of a fully-integrated marketing plan as it can influence consumers, shift opinions, inspire action, and even change policies.
What Is Media Relations?
The right kind of media coverage can reinforce key messages and build/preserve a company’s reputation.
What Is a Brand Footprint?
Is your brand footprint on the road to success? Learn more about the elements that make up your brand’s unique footprint.
What Is Gated Content?
Should you gate your content? Making that decision depends on who you’re targeting, the stage of the buyer journey you’re appealing to, and how valuable your content is to that population.
What Is a Unique Selling Proposition (USP)?
Whether you’re a large global brand or a start-up SMB, being able to articulate what makes your company (or yourself) unique is critical.
What Is Beacon Marketing?
Beacons enable real-time and more personalized “communication” with customers as they navigate spaces. Learn more about this savvy marketing tactic.
What Is Local SEO?
More than ever, convenience and proximity have become key factors in decision-making. Learn more about local SEO and how to optimize your presence.
What Is a Tech Stack?
Using technology to run your marketing operations is no longer an option — it’s a necessity. Learn more about tech stacks.
What Is Geotargeting?
Knowing where your prospects are is just part of the geotargeting equation. Learn more about this creative and effective marketing tactic.
How to Create Long-Form Content That Begs to Be Consumed
From webinars and ebooks to blog posts and videos, get six tips for creating excellent long-form content.
Content and the Health Industry: A Guide to Success
People are more savvy and involved in their physical and mental health than ever before. Learn how reliable content helps establish you as an expert in your field.
The Role of Content Marketing in the New Normal
Just as technology and new media platforms changed the content marketing industry over the past decade, the COVID-19 pandemic will have a lasting and profound impact.
The Cross-Generational Teamlancing Ecosystem
Your teamlancing ecosystem must represent a wide range of experiences, skills, and perspectives if you want to deliver the best results.
Freelancing After 50: How to Succeed at Any Age
The number of older freelancers is on the upswing. Get 10 tips on how freelancers over 50 can remain competitive and in high demand.
Get Control of Your Life Through Time-Blocking
Where did the day go? If you think this more often than not, it might be time to try time-blocking. This technique helps you map out your day so you not only get all of your work done but leave time for friends and family and even — gasp — relaxation!