Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.
How to News-Jack for Freelance Writing Pitches and Content Marketing
Taking advantage of the news of the day has been in the marketing playbook for decades, but in recent years it’s been taking on a whole new level. Get up to speed on the practice of “news-jacking,” whether you’re a writer or a marketer.
Prospect Marketing for Agencies: Why Winmo/The List Beats Out LinkedIn
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.
Making Explainer Videos to Tell Your Brand Stories
By 2020, 80% of web traffic will be video. Will your brand be left behind? If you haven’t already, get a rundown of the elements and tools for making an explainer video for your brand.
How to Use Freytag’s Pyramid in Branded Content, With Examples
Apply Freytag’s Pyramid of storytelling structure to boost your writing and marketing. See modern examples of how marketers are using Gustav’s Freytag’s classic template in their content to better engage readers and customers.
Content Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)
Not all parts of your site are created equal, from both a user experience and conversions standpoint. Put your calls to action where more people will see them, click and convert.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
AMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever Need
Google began integrating AMP listings into its mobile search results a year ago this week. Is your site AMP-enabled? Marc Schenker explains why it should be and how to do it.
The Freelance Economy in 2017: Leveraging a Blended Workforce
The freelancing industry is getting stronger, and companies are increasingly turning to freelancers to solve their content production problems. Learn what to expect in a freelance economy and how your brand can take advantage of it.