How to Obtain (or Write) Powerful Testimonials
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.
Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and video marketers share decades of combined experience to help you produce better live video.
Beyond the Existing Customer: Important Potential Audiences for Your Content
It’s beneficial to have a well-rounded strategy for communicating with different audiences, but before you can come up with them, you have to decide which ones are important to your business.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
7 Interactive Content Marketing Formats to Inspire Engagement
Interactive content marketing engages people, sparks conversation, and many times, it can teach the brand something about customers and market trends.
7 Smart Questions to Ask When You’re Offered a Rush Job
There are many reasons a client might ask for a rush job but does that mean you should accept it? Here are seven questions to ask first to ensure it’s the right fit for both of you.
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
9 Reasons You Might Need a Content Creator for Your Next Brand Initiative
Whether there’s no one on your team with content experience or your marketing team is simply tapped out, hiring a professional freelance content creator just might be the solution.
6 Times When Case Studies Can Help You Win New Business
If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
5 Green Flags That Indicate a Client Relationship Will Be Great
Stop obsessing over red flags that make you second-guess every little detail in a client relationship. Learn to identify green flags instead and shift that energy to a more positive mindset.
6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
A Comprehensive Checklist for Planning a Great Content Shoot
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
10 Expert Tips for Getting Impactful Testimonials
Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score great testimonials from every client.