What Is Niche Marketing?
When it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way.
What Are Marketing KPIs?
How do you know if your marketing campaign is reaching its goals? By the key performance indicators you choose based on your strategy and objectives. Learn more about KPIs.
What Is Brand Awareness?
Brand awareness: the biggest, most amorphous, hardest-to-measure metric there is. But marketers still need to think about it all the time. Learn more.
What Are Marketing Goals?
In order to keep a company coordinated, focused, and functional, you need to understand marketing goals and your part in achieving them.
What Is Clubhouse? An Intro to the Social Platform of the Moment
Clubhouse has garnered a lot of hype, but can it live up to it? Find out if it’s about to be the next big thing or yet another short-lived experiment.
What Is a Microsite?
Why launch a microsite? Because you have a new product, service or brand that you consider big enough and special enough to merit an online home of its own.
What Is Direct-to Consumer (D2C)?
D2C has come a long way since the days of mailers and late-night infomercials. Social, influencer, and email marketing are now at the top of most companies’ favorite ways to reach consumers.
What Is a Hero Image (or Hero Spot)?
Stop people in their searches and scrolls, trigger emotions and introduce your brand story with the hero image, i.e. the oversized graphic at the front and center on your homepage. Learn more.
What Is B2C (Business-to-Consumer)?
Learn what business-to-consumer entails, from top marketing techniques to the evolution of consumer goods marketing.
What Is B2B (Business-to-Business)?
B2B commerce can be for goods or services, and on just about any scale. Learn more about this widely used term and see examples.
8 Tips for Staying Sane, Current and Consistent With Your Content
All the best practices for content flow aren’t really working anymore. Learn how you can stay as consistent as possible with your content marketing.
5 Virtual Team-Building Events That Teamlancers Can Get Paid to Produce
From post-work mixers to inclusion workshops, teamlancers can get paid to produce a plethora of remote team-building events.
4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID
Don’t wait for things to go back as they were… look for an industry that’s on its way up so your freelancing career can continue to thrive.
10 Ways Teamlancing Has Changed Branded Video
The pandemic-driven switch to remote work just sped up video’s move to a distributed workforce.
How to Obtain (or Write) Powerful Testimonials
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.