Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses
Have FOMO when it comes to your local content marketing? Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets.
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter
Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.
Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
For the Love of Your Freelancing Peers: 5 Cloying Clichés to Avoid in Career Advice
While the freelance lifestyle can bring independence, it also can bring ever-changing demands. Although you might be well-meaning, if you care about helping your freelancing peers, please stop using these cloying clichés when offering career advice.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
The Niche Freelancer: Designing Ebook Covers (and Lightning Strikes) for Self-Publishers
Words can’t do everything. Picture your story with Brandi Doane McCann, a designer who specializes in ebook and print book covers that sell romance, fantasy and suspense to consumers.
The Niche Content Creator: Writing for IT and Services
Tech writers are in huge demand. But tech is so broad in our hyper-connected world, how do you find your niche? For perspective, we chat with Karen Bannan, an expert who found her tech niche at a young age and now covers everything from software development best practices to the potential uses of blockchain technology.
Content Partner Strategy: Where to Find Your Perfect Content Partners (Part 5 of 5)
Don’t take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
Freelancers, Don’t Self-Destruct With These 10 Bad Professional Networking Behaviors on Social Media
Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos?
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
The Life of Independent Creatives: Strangers Say the Darndest Things to Freelancers
Although at ClearVoice we believe in treating freelancers as business professionals, not everyone has caught up yet. Lena Katz , who has freelanced full-time for 16 years, rounds up some of the most aggravating and inaccurate things people say to independent creatives — and what the reality is.
Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say instead.