10 Ways Teamlancing Has Changed Branded Video
The pandemic-driven switch to remote work just sped up video’s move to a distributed workforce.
How to Obtain (or Write) Powerful Testimonials
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.
PR Pitch Best Practices: How to Write, Target, and Clean up Your List
How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release.
How PR Is Pivoting for a Remote World — Supported by the Teamlance Model
Product launches and in-person meetups are on an indefinite hiatus, which means the PR industry needs to pivot. Learn how virtual events and teamlancing can help.
7 Virtual Event Content Ideas (and How Teamlancing Can Help)
If your brand is doing virtual events, you can benefit doubly: once when the event happens, and later when you reap a bumper crop of repurposed content.
Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and video marketers share decades of combined experience to help you produce better live video.
Beyond the Existing Customer: Important Potential Audiences for Your Content
It’s beneficial to have a well-rounded strategy for communicating with different audiences, but before you can come up with them, you have to decide which ones are important to your business.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
7 Interactive Content Marketing Formats to Inspire Engagement
Interactive content marketing engages people, sparks conversation, and many times, it can teach the brand something about customers and market trends.
7 Smart Questions to Ask When You’re Offered a Rush Job
There are many reasons a client might ask for a rush job but does that mean you should accept it? Here are seven questions to ask first to ensure it’s the right fit for both of you.
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
9 Reasons You Might Need a Content Creator for Your Next Brand Initiative
Whether there’s no one on your team with content experience or your marketing team is simply tapped out, hiring a professional freelance content creator just might be the solution.
6 Times When Case Studies Can Help You Win New Business
If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!