Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence
Live for vino? Learn how Allison Levine evolved from a wine consumer to a niche marketing expert in the beverage industry.
5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing
As a freelancer, you just can’t sit around and wait for jobs to come your way. You have to win them. Here are bolder ways freelancers are taking charge of their own destinies.
The Eight Essential Business Friends a Permalancer Needs
Nobody can go it alone. As a freelancer, you need people in your professional life for financial reasons, references, creative support, and industry events. Permalancer Lena Katz lines up those who can help your business the most.
Apply the Lazy User Model to Your Pitching Strategy for More Wins
The Lazy User Model of solution selection (LUM) is a theory that researchers developed to predict what leads humans to adopt a certain technology when given several options. So how can freelancers use it to their advantage?
Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator
We ask Alan Philips, former SVP of Brand Experience at WeWork, about his new book ‘The Age of Ideas’ and how to help creatives unlock their creative power.
Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
Do Freelance and Remote Workers Make Better Decisions? Research From MIT and Neuroscientists Points to ‘Yes’
We explore new findings that go beyond identifying inefficiencies in corporate structure, but lend proof that mob mentality exists in the office as surely as it does at Yankee Stadium… and why this puts freelance and remote workers in a new, positive light.
The Niche Expert: How a Teacher Can Become a Content Creator in Education
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.
Niche Influencer Categories You Never Knew Existed (and That Are on the Rise)
Think food, fashion and travel get all the influencer love? Think again. We uncover growing niches on the rise.
Invasion of the Word Snatchers: Emoji, GIFs and ‘Moar’… Does It Bother You? [Survey Results]
Emojis, GIFs and horrid spelling are running rampant in our social media-crazed world. We surveyed 50+ professionals between the ages of 21 and 65 about their thoughts on the inescapable trend.
From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients
For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses
Working solo doesn’t have to limit your opportunities for social and business connections. We look at five co-working communities that are friendly to small businesses, solopreneurs, freelancers and business travelers.