Invasion of the Word Snatchers: Emoji, GIFs and ‘Moar’… Does It Bother You? [Survey Results]
Emojis, GIFs and horrid spelling are running rampant in our social media-crazed world. We surveyed 50+ professionals between the ages of 21 and 65 about their thoughts on the inescapable trend.
From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients
For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses
Working solo doesn’t have to limit your opportunities for social and business connections. We look at five co-working communities that are friendly to small businesses, solopreneurs, freelancers and business travelers.
Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses
Have FOMO when it comes to your local content marketing? Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets.
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter
Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.
Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
For the Love of Your Freelancing Peers: 5 Cloying Clichés to Avoid in Career Advice
While the freelance lifestyle can bring independence, it also can bring ever-changing demands. Although you might be well-meaning, if you care about helping your freelancing peers, please stop using these cloying clichés when offering career advice.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.