Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.
Hope, Generosity, Service: Three Unexpected Strengths to Leverage for Freelance Success
Lean in. Break the glass ceiling. Move the needle. Be assertive in negotiations. ABC (Always Be Closing!) So many of the “rules” of winning business and advancing up the career ladder are about a show of force, but there are three better approaches gaining momentum.
Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.
Podcasting to Win: With Wondery Founder Hernan Lopez
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly knowhow. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
Returnships and the Changing Attitudes Toward Career “Gaps”
In our series on defining the modern workforce, we take a quick look at returnships. What are they? What’s the good and bad? Are they fit for freelancers?
Wondery: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape. And it found its spot through strong, innovative storytelling across several successful genres. Here are five Wondery podcasts you should dive into for entertainment, education and a template for success.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
The Niche Freelancer: Wealth Management and Institutional Finance
Up for the challenge of complex corporate communications? In this installment of the Niche Freelancer, we chat with ClearVoice featured freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
But What Does So-and-So Do? An Intro to Your Many Project Managers as a Freelancer
When you work as a freelancer or consultant, you have at least one project supervisor, and possibly up to 10 if you’re really busy (or really micro-managed). But who does what? And why should you care? Lena Katz breaks down common project manager roles to give you better clarity.
You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective
Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating over-the-top ways to fool their customers on April 1 as they do into any other serious sales-driven campaign. Here are five brands that clowned expertly on April Fools’ past.
Health + Wellness: Comparing Three Successful Content Creators in a Thriving Category
When in a crowded category, competitive forces drive differentiation. So people who are true niche experts often balance their writing work with a separate full-time practice, like a fitness instructor who writes about health or a full-time nutritionist who writes about diet. Today we’re looking at three content creators who have taken three specific approaches to their work within Health/Wellness.
Spinning Your Content for a Seasonal Ritual: Springy, Clean and Spendy
Marketers have tried many ways to engage people’s spending habits around spring cleaning, because although it’s a time when people are decluttering and organizing, it has the potential to be that season when people spend a crazy amount of money. Let’s look back at how some brands have to tapped into the yearly ritual.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
Get Uncomfortable, Get Results: Energize Your Content Career With a Shift in POV
Fear is the mind-killer. If you’re a content creator, getting too comfortable in your work habits can limit your future prospects and hamper your career. Full-time freelancer Lena Katz offers some tough love for those skittish about change, with suggestions on pushing yourself outside your comfort zone with actionable tips.