6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
A Comprehensive Checklist for Planning a Great Content Shoot
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
10 Expert Tips for Getting Impactful Testimonials
Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score great testimonials from every client.
What Are the Essential Items on Your Desk? An Informal Survey for Your Sunday
We conducted an informal survey of the essential items freelancers keep on their desks and the results were fascinating. Learn what keeps creatives productive, focused and happy while they work.
Sabotaging Your Inbound Marketing With These Nine Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft
Whether you listen at the gym, in the car or while you’re cleaning, podcasts are a great way to stay current on industry news and help you improve your craft. Try one of these writing podcasts that will teach, entertain and inspire you.
How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results
“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.
Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
Secret Treasures of the AP Stylebook: Important Updates You May Have Missed
It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.
The Niche Freelancer: Wealth Management and Institutional Finance
Up for the challenge of complex corporate communications? Learn from freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly know-how. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
5 Classic Magazine Content Formats to Borrow for Your Blog
If readers aren’t sticking around as long as they used to, it might be time to shake things up. Take a page from print’s book by using one of these classic magazine content formats for your blog.