7 Smart Questions to Ask When You’re Offered a Rush Job
There are many reasons a client might ask for a rush job but does that mean you should accept it? Here are seven questions to ask first to ensure it’s the right fit for both of you.
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
9 Reasons You Might Need a Content Creator for Your Next Brand Initiative
Whether there’s no one on your team with content experience or your marketing team is simply tapped out, hiring a professional freelance content creator just might be the solution.
6 Times When Case Studies Can Help You Win New Business
If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
5 Green Flags That Indicate a Client Relationship Will Be Great
Stop obsessing over red flags that make you second-guess every little detail in a client relationship. Learn to identify green flags instead and shift that energy to a more positive mindset.
6 Video Storytelling Formats That Can Engage Your Customers
Go beyond the contrived direct-to-camera sales pitch by trying out storytelling formats that will engage your customers in a more authentic and effective way.
A Comprehensive Checklist for Planning a Great Content Shoot
So you’ve been tasked with planning a video shoot and have no idea where to start? Use this comprehensive checklist to ensure everything — and we’re talking everything — goes smoothly from start to finish.
10 Expert Tips for Getting Impactful Testimonials
Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score great testimonials from every client.
What Are the Essential Items on Your Desk? An Informal Survey for Your Sunday
We conducted an informal survey of the essential items freelancers keep on their desks and the results were fascinating. Learn what keeps creatives productive, focused and happy while they work.
Sabotaging Your Inbound Marketing With These Nine Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft
Whether you listen at the gym, in the car or while you’re cleaning, podcasts are a great way to stay current on industry news and help you improve your craft. Try one of these writing podcasts that will teach, entertain and inspire you.
How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results
“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.
Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
Secret Treasures of the AP Stylebook: Important Updates You May Have Missed
It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.