Google’s Page Experience Update: Why and How to Prepare Now
The wait is almost over folks: Google is about to launch its new page experience update. This includes Core Web Vitals, which is what the SEO community has been buzzing about now since Google announced this update about a year ago. Page experience metrics, like website speed and mobile-friendliness, have been ranking signals for quite some time, so […]
What Are Rich Snippets?
Rich snippets are an awesome way to increase your click-through rate. Learn how to increase your odds of getting rich snippets for your content.
What’s New in SEO? Passage Ranking, Core Web Vitals, and Question Hub Updates
The SEO community is abuzz with some recent updates from Google — here’s everything you need to know about them.
What Is On-Page Optimization? 9 Quick Points to Check
Whether you’re just starting out with on-page optimization or just need a quick refresher, here’s everything you need to know to get your site up to speed.
What Is a NoFollow Link?
Learn the basics of nofollow links, from their spammy origins to the small piece of code that will alert you that a link is nofollow.
What Is a Meta Description?
When writing meta descriptions, think of them as an ad for your page content. How can you compel a searcher to click on your result over the others on the page?
What Is a Meta Title?
What is the ideal length of meta titles, and why are they so important, anyway? Get the lowdown on meta titles.
What Are Good Conversion Rates?
Overall, you need to decide how you define a “good” conversion rate based on your industry, website, and bottom line.
What Are Long-Tail Keywords?
To increase your number of long-tail keyword rankings, there’s just one thing you have to do: Publish more great content.
What Is Search Engine Optimization (SEO)?
Think of SEO like a spoked wheel, where the spokes are all SEO tactics. If you use all of them together, the wheel is strong. If you start taking out spokes, you weaken the wheel.
What Is a Featured Snippet?
Are featured snippets good or bad for SEO? The final answer: It depends. It completely and totally depends on the query. Learn more.
Customer Reviews and Testimonials: Why They Matter and How to Manage Them
Do reviews actually impact your online presence? Do they help your SEO? What’s the best way to manage them? Get all your questions answered in this comprehensive guide.
What Are Zero-Click Searches?
While holding a featured snippet spot does mean you might be “giving away” your content, it’s a great way to gain visibility and brand awareness. Learn more about zero-click searches.
What Is an XML Sitemap?
Even if you don’t have a large site, uploading a sitemap can’t hurt and should be considered as a part of your technical SEO strategy.
What Is a Backlink?
Google uses backlinks as a ranking factor because they act like “votes” for your site. Learn more about backlinks and the value they hold.